Introduction: The New Era of Intelligent ABM Has Arrived Account-Based Marketing (ABM) has moved far beyond static account lists and spray-and-pray tactics. In 2025, the most successful B2B companies are adopting…
Author: Robert Haas
AI-Powered Webinar Marketing: How Personalization Is Redefining Audience Engagement in 2025
Introduction: Why Webinars Need a Smarter, More Personal Approach In today’s digital-first B2B landscape, webinars have become a powerhouse for lead generation, product education, and brand positioning. But here’s the…
How Voice AI Is Transforming Cold Calling and Redefining B2B Lead Generation in 2025
Introduction: The AI-Driven Voice of the Future Is Now In the B2B world, cold calling has always been a high-risk, high-reward game. Done right, it opens doors to valuable conversations…
Precision Timing Meets Predictive AI: Revolutionizing B2B Sales with Smarter Appointment Setting
Introduction: Why Timing Is Everything in B2B Appointment Setting In B2B sales, success is not just about who you reach, but when you reach them. You might have the perfect pitch, the right solution,…
The Future of Content Marketing: How AI, Personalization, and Interactive Media Are Shaping a New Era of Engagement
Introduction: Welcome to the Future of Content Marketing The digital content landscape is evolving at an unprecedented pace. As B2B decision-makers consume content across multiple channels, businesses must rethink how…
Automated Webinars: The Scalable Solution to 24/7 Lead Generation
Introduction: The Shift Toward Automation in B2B Engagement In today’s digital-first marketing landscape, businesses no longer compete only on product or pricing. Engagement, personalization, and timely communication have emerged as…
ABM in Action: How Sales Reps and Marketers Can Win More Accounts Together
Unlocking Sales Growth: A Unified ABM Action Plan for Sales and Marketing Teams In today’s hyper-competitive B2B landscape, aligning sales and marketing is not just a strategy—it’s a necessity. As…
Maximize Webinar Signups: The Ultimate Guide to Crafting High-Converting Registration Pages in 2025
Maximize Webinar Attendance: Design High-Converting Registration Pages with Intent Amplify® In a time when digital attention spans are shrinking and audience competition is fierce, your webinar registration page is not…
Amplify Your Reach: How to Integrate Social Media Into a High-Performance B2B Lead Generation Strategy
Why Social Media Works for B2B Lead Generation Contrary to the outdated belief that social platforms are for B2C brands, today’s data tells a different story: 84% of C-level and…
Predictive Lead Prioritization in B2B: How Intent Amplify Drives Sales with AI-Driven Engagement
Turn Data into Revenue with Smarter Lead Scoring and Conversion Strategies In today’s digital-first B2B landscape, data isn’t just power—it’s profitability. With buying journeys becoming increasingly complex and non-linear, B2B…