Social platforms have become some of the most influential communication tools on the planet, but every market has its own app ecosystem and sets of rules and cultural preferences. This…
Author: Eastward Media
We help advertisers target Chinese consumers by their browsing interests, affinity groups, and shopping motivations through premium 1st party audience data.
What a multicultural agency means for marketing today
In an ever more interdependent global market, culture no longer offers a nice-to-have, but an essential link in achieving brand relevance and brand connection. To successfully connect with today’s ever-changing…
Marketing in the age of social media: Chinese platforms
For global brands heading east, the Chinese cyber world is both a challenge and a chance. With one billion-plus Internet users in a mobile-first nation, the Chinese digital landscape is…