In an ever more interdependent global market, culture no longer offers a nice-to-have, but an essential link in achieving brand relevance and brand connection. To successfully connect with today’s ever-changing…
Author: Eastward Media
We help advertisers target Chinese consumers by their browsing interests, affinity groups, and shopping motivations through premium 1st party audience data.
Marketing in the age of social media: Chinese platforms
For global brands heading east, the Chinese cyber world is both a challenge and a chance. With one billion-plus Internet users in a mobile-first nation, the Chinese digital landscape is…