The Green Rolex Submariner has become one of the most talked-about timepieces in the luxury watch world. From its bold design to its growing investment appeal, this watch continues to gain traction year after year. As we enter 2025, collectors and potential buyers are closely watching price trends and market movements. In this article, we’ll explore the history, value trajectory, and market forecast for the Green Rolex Submariner, and help you decide if now is the right time to invest.
A Brief History of the Green Rolex Submariner
The first Green Rolex Submariner, reference 16610LV, made its debut in 2003 to mark the Submariner’s 50th anniversary. Nicknamed the “Kermit,” it featured a black dial and green aluminum bezel—a bold deviation from the traditional black Submariner. In 2010, Rolex introduced the now-iconic 116610LV, better known as the “Hulk.” This version featured a green ceramic bezel and matching green dial, instantly standing out in the Rolex lineup.
When the Hulk was discontinued in 2020 and replaced by the 126610LV (dubbed the “Starbucks”), demand soared. The new Green Rolex Submariner features a green bezel paired with a black dial, echoing the Kermit’s original aesthetic but with upgraded features.
Why the Green Rolex Submariner Stands Out
The Green Rolex Submariner distinguishes itself through its bold colorway, iconic status, and limited availability. Rolex rarely ventures into colorful territory, and the green bezel and/or dial are unique among professional models. This rarity, combined with Rolex’s reputation for quality and prestige, makes the green Submariner a prime target for collectors.
Green, symbolizing wealth and prosperity, also plays well with luxury buyers. It’s no coincidence that green has become Rolex’s signature color, both in branding and design. The Green Rolex Submariner isn’t just a watch—it’s a statement piece.
2025 Price Trends: Retail vs. Secondary Market
As of 2025, the retail price of the new Green Rolex Submariner (Ref. 126610LV) sits at approximately $10,800 USD. However, due to limited supply and high demand, the real action is happening on the secondary market.
Secondary Market Prices:
Mint/Unworn Condition: $16,000 – $19,000
Pre-Owned (Excellent Condition): $13,500 – $16,000
Discontinued “Hulk” (Ref. 116610LV): $22,000 – $28,000
These figures reflect continued appreciation, especially for discontinued models. The Hulk’s value has nearly doubled since its last retail price of around $9,050. Even the newer Starbucks model commands a 50–75% premium over MSRP.
Factors Driving Price Growth
Several factors are pushing the price of the Green Rolex Submariner higher in 2025:
1. Brand Scarcity Strategy
Rolex continues to maintain low production volumes relative to demand, especially for stainless steel sports models. This scarcity fuels premium pricing and long waitlists.
2. Global Collector Demand
From Hong Kong to New York, the Green Rolex Submariner has global appeal. Collectors appreciate its rarity, while younger luxury buyers gravitate toward its vibrant design.
3. Discontinuation Effect
The Hulk’s discontinuation made it an instant classic. Buyers anticipate that the Starbucks may follow the same pattern, driving speculative demand.
4. Rolex’s Strong Resale Value
Rolex watches, particularly professional models like the Submariner, have historically held or increased in value. The Green Rolex Submariner is no exception and is now often purchased with appreciation in mind.
2025 Market Forecast
Looking ahead, here’s how the market for the Green Rolex Submariner is expected to evolve through the remainder of 2025:
Short-Term Outlook (6–12 Months):
Continued strong demand, particularly for the Hulk and unworn Starbucks models
Expect a 5–10% price increase on the secondary market due to rising collector interest
Retail waitlists will remain long, with some authorized dealers quoting 12–24 months
Long-Term Outlook (2026–2028):
If Rolex discontinues or redesigns the current Starbucks model, values will spike, similar to the Hulk’s trajectory
Increasing global affluence will expand the collector base, especially in Asia and the Middle East
Institutional interest (watch funds, collectors’ syndicates) could drive up prices further
In short, the Green Rolex Submariner is poised for sustained growth, both as a luxury timepiece and an appreciating asset.
Should You Invest in a Green Rolex Submariner?
If you’re considering purchasing a Green Rolex Submariner in 2025, here are some pros and cons to weigh:
Pros:
Strong resale value and market liquidity
Iconic status among Rolex collectors
Timeless design with modern upgrades
High probability of future appreciation, especially for discontinued models
Cons:
Significant upfront cost, especially on the secondary market
Maintenance and insurance add to total ownership costs
Market is influenced by brand strategy and collector sentiment
If you’re looking for a combination of wrist presence and long-term value, the Green Rolex Submariner stands out as one of the best options in the Rolex catalog.
How to Buy a Green Rolex Submariner in 2025
Here are a few ways to secure a Green Rolex Submariner this year:
1. Authorized Rolex Dealers (ADs)
Buying at retail is ideal but requires patience and possibly a purchase history. Building a relationship with an AD can improve your chances.
2. Reputable Pre-Owned Dealers
Trusted sellers like WatchBox, Bob’s Watches, and Chrono24 provide authenticity guarantees and market-competitive pricing.
3. Private Collectors or Forums
Buying from enthusiasts via forums like Rolex Forums or Watchuseek can offer better pricing, but requires careful vetting.
Always insist on original box and papers, check serial numbers, and consider third-party authentication before completing any high-value transaction.
Final Thoughts
The Green Rolex Submariner has firmly established itself as a modern classic. Its bold aesthetic, high demand, and strong resale value make it a standout in the world of luxury watches. As 2025 progresses, market indicators suggest continued price appreciation, particularly for well-maintained and discontinued models.