From the underground corners of West London to the global fashion stage, Trapstar has grown into a streetwear juggernaut that stands for more than just clothes — it stands for culture, rebellion, and authenticity. Known for its bold graphics, statement pieces, and deep roots in music and street life, Trapstar is not just a brand — it’s a movement.
Whether worn by UK drill artists, American rappers, or streetwear enthusiasts around the world, Trapstar has established itself as a fashion symbol of street influence and self-expression.
The Origins of Trapstar
Founded in 2008 by Mike, Lee, and Will, Trapstar was born out of London’s underground culture. The trio started printing graphic tees with slogans like “It’s A Secret” and selling them through word of mouth. What made Trapstar special from the beginning was its mystery — the brand was exclusive, low-key, and uncommercial. People had to ask for it. You had to be in the know.
This created a cult following. And over time, as demand grew, so did the identity of Trapstar.
The brand name itself — Trapstar — is a blend of two worlds:
“Trap”: referencing hustle, street life, and struggle.
“Star”: referencing ambition, fame, and rising above.
Together, it symbolizes the journey from nothing to something. From the streets to success.
What Trapstar Represents
Trapstar represents grit, ambition, and rebellion. It’s the uniform of the streets, worn by those who are unapologetically themselves. It resonates with the youth because it doesn’t conform — it challenges norms. It’s edgy, raw, and full of attitude.
Some key themes the brand embodies:
The street-to-stage story: Hustlers turning into stars.
Rebellion against the mainstream.
Unity through street culture and music.
Confidence and standing tall in your identity.
Wearing Trapstar isn’t just about fashion — it’s about making a statement. You’re wearing a message: I came from the struggle. And I’m still standing.
Signature Style & Popular Pieces
Trapstar’s design language is bold, urban, and instantly recognizable. Common design features include:
Gothic lettering
“It’s A Secret” slogans
The iconic “T” logo
Technical fabrics, zips, and layered fits
Dark color palettes with standout graphic accents
Popular Drops and Pieces:
Trapstar Hyperdrive Tracksuit: A fan favorite. Clean branding, sleek zip details, and a futuristic edge.
Chenille Decoded Hoodie: Features a large “Trapstar” logo across the chest. Soft yet strong in its presence.
Shooter Jackets & Gilets: Layered outerwear with military and tactical influences — functional, stylish, and durable.
The “It’s A Secret” Tee: One of the original pieces. Still iconic today.
Collab pieces with Rihanna, Puma, and Central Cee: More limited and highly sought after.
The brand’s ability to mix high fashion elements with raw streetwear makes every collection feel fresh but grounded.
Celebrity Co-Signs and Cultural Impact
Trapstar’s rise wouldn’t be complete without its deep roots in music — especially UK grime, drill, and hip-hop. From the start, the brand was embraced by artists who lived the lifestyle Trapstar represented.
Key supporters and collaborators:
Rihanna: One of the brand’s early supporters and helped elevate its profile globally.
Stormzy: Frequently seen in Trapstar gear.
Central Cee: A modern UK rap icon who often wears and promotes the brand.
A$AP Rocky & Meek Mill: Even U.S. rappers recognize its value.
Trapstar is more than fashion — it’s a uniform for the culture. If you know, you know.
The Music-Fashion Connection
Trapstar was one of the first UK brands to bridge the gap between music and streetwear in a serious way. Its pieces have appeared in music videos, on tour stages, and in freestyles across the UK and beyond.
This synergy with the music world has made Trapstar feel authentic. It doesn’t chase trends — it defines them. The music, the streets, and the brand all grow together.
Global Reach & Collaborations
Though born in London, Tuta Trapstar now has a global footprint. Collaborations have helped push it beyond borders:
Puma x Trapstar: A huge collab that brought streetwear and sportswear together.
Nike & other rumoured partnerships: Trapstar’s appeal continues to rise, and major brands want in.
Pop-ups and limited releases in major cities: From Paris to New York, Trapstar is spreading.
These collabs have kept Trapstar fresh, relevant, and always in demand.
Why Trapstar Stands Out
Trapstar isn’t just another streetwear brand — it’s London street culture in garment form. What sets it apart is:
Consistency: The brand stays true to its identity.
Exclusivity: Limited drops build hype and desirability.
Community: It’s worn by people who live the life it represents.
Confidence: It speaks with boldness — and that confidence is contagious.
You don’t wear Trapstar because it’s trendy. You wear it because it means something to you.
The Future of Trapstar
Trapstar shows no signs of slowing down. As UK rap continues to gain global traction and streetwear stays dominant in fashion, Trapstar is perfectly positioned to grow even bigger.
Expect:
More collaborations
Bigger global retail presence
Techwear-inspired collections
Deeper ties to rising artists
But no matter how far it grows, Trapstar’s strength lies in its roots — real people, real stories, and real street energy.
Final Thoughts
Trapstar is more than a fashion label — it’s a street-born revolution. From underground roots to global recognition, it has stayed loyal to the culture that birthed it.
It’s not just about how the clothes look — it’s about what they represent: struggle, pride, ambition, and identity.
So whether you’re from West London or anywhere else in the world, wearing Trapstar means you carry that spirit — bold, resilient, and unafraid.
Trapstar isn’t just worn. It’s lived.