In 2024, the global biscuits market reached a valuation of USD 108.75 billion. It is anticipated to grow from USD 113.76 billion in 2025 to USD 167.69 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.70% throughout the forecast period. The Asia Pacific region led the market with a 32.74% share in 2024. Meanwhile, the U.S. market is expected to experience strong growth, reaching approximately USD 17.02 billion by 2032. This growth is driven by a diverse range of biscuit brands offering products in various flavors, shapes, and sizes.
Biscuits are baked flour-based snacks known for their crisp and dry texture. Typical ingredients include flour, sugar, butter or vegetable oil, eggs, leavening agents like baking soda or baking powder, and flavorings. Additional ingredients may include chocolate, dried fruits, nuts, seeds, spices, cheese, coffee, and flavor essences. The dough is shaped and baked until crisp, resulting in biscuits of varying sizes, shapes, and flavors. Popular types include plain, cream-filled, sandwich, wafer, shortbread, and digestive biscuits. They are widely consumed as snacks, desserts, or paired with beverages like tea and coffee.
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Impact of COVID-19:
Pandemic-Induced Home Consumption Boosted Biscuit Demand
During the COVID-19 pandemic, the demand for biscuits surged significantly. Lockdowns and remote working conditions increased the need for convenient and long-lasting food options, leading to record-high sales in this category as manufacturers witnessed a sharp rise in demand.
Market Segmentation:
Sweet Biscuits to Remain in High Demand Due to Nutritional Content and Variety
The market is segmented into crackers, sweet biscuits, and savory biscuits. Among these, sweet biscuits hold the leading position owing to their nutritional profile—rich in carbohydrates, fats, and fiber—and widespread availability.
Plain Biscuits Lead for Their Simplicity and Nutritional Transparency
Based on flavor, the categories include plain, chocolate, cheese, fruit & nut, and others. In 2022, plain biscuits emerged as the top choice due to their simplicity and ease of tracking nutritional intake.
Hypermarkets and Supermarkets Take the Lead in Distribution
Distribution channels include hypermarkets/supermarkets, specialty stores, independent bakeries, and online platforms. Hypermarkets and supermarkets dominate the market by offering a broad selection of brands and product types, allowing consumers ample choices.
The regional breakdown includes North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Highlights:
This report offers a comprehensive analysis of the biscuits market, including a deep dive into key segments such as product types, flavors, and distribution methods. It also outlines industry trends, recent innovations, and market drivers contributing to growth.
Market Drivers and Challenges:
Online and Offline Retail Expansion to Drive Growth
E-commerce platforms have made it easier for consumers to access a broad variety of biscuit brands, compare products, and make informed choices. The continued expansion of retail outlets worldwide further enhances the accessibility of both standard and premium biscuits, which is expected to drive market growth.
However, rising raw material costs and competition from alternative snack products may act as constraints on growth.
Regional Overview:
Asia Pacific to Dominate Amid Rising Demand from Middle-Class Consumers
Asia Pacific is projected to maintain its leading market position, supported by increasing consumption of biscuits as tea-time snacks among the growing middle-class population. Greater health awareness is also expected to drive demand for nutritious biscuit options.
North America is poised for substantial growth, driven by high consumption rates among working individuals and supported by rising disposable incomes and changing lifestyles.
Competitive Landscape:
Focus on Innovation and Strategic Alliances to Strengthen Market Presence
Key players are prioritizing innovation and forming strategic partnerships to increase their market share. They are investing in research and development to launch new flavors and formulations, as well as scaling up production to meet rising consumer demand.
LIST OF KEY COMPANIES PROFILED IN THE REPORT
- Yıldız Holding (Turkey)
- Mondelēz International (U.S.)
- Kellogg Co. (U.S.)
- ITC LIMITED (India)
- Britannia Industries (India)
- Lotus Bakeries Corporate (Belgium)
- Campbell Soup Company (U.S.)
- Nestlé (Switzerland)
- The Kraft Heinz Company (U.S.)
- Ferrero (Italy)
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Recent Industry Development:
January 2022 – Mondelez International, Inc. launched a new variant, ‘Oreo Double Stuf,’ in India, featuring nearly twice the crème filling. The product aimed to attract more consumers and expand Oreo’s presence in the Indian premium biscuit segment.