The global food colors market was valued at USD 2.55 billion in 2018 and is projected to grow to USD 7.58 billion by 2032, registering a compound annual growth rate (CAGR) of 8.11% over the forecast period, according to our analysis. In 2018, North America dominated the market, accounting for 26.19% of the global share.
The increasing use of food colors in soft drink production, combined with rising demand for these beverages, is expected to drive substantial market growth. Additionally, the growing consumption of processed food products and carbonated beverages remains a key factor fueling the expansion of the global food colors market.
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Key Factors Driving Market Growth
The surging demand for natural food colors is driven by a shift in consumer preferences toward clean-label and natural products. Consumers are increasingly opting for colors derived from fruits, vegetables, and plants. The rising consumption of packaged and processed foods—including snacks, beverages, and confectionery—further fuels this trend.
Food manufacturers are leveraging vibrant colors to enhance product appeal, catering to consumer demand for visually attractive food items. Moreover, health and wellness trends have prompted the replacement of synthetic additives with natural alternatives. The rapid expansion of the food and beverage industry, particularly in emerging markets, is also driving the increasing demand for food colors.
Competitive Landscape
Symrise AG, a global leader in flavors and fragrances, has launched its new Asia-Pacific Flavor Innovation and Technology Center. This facility is aimed at strengthening Asia’s position as a hub for food and nutrition while enhancing local food manufacturing capabilities. Backed by a €30 million expansion of Symrise’s regional headquarters in Singapore, this initiative is expected to drive market growth in the coming years.
Dr. Heinz-Jürgen Bertram, CEO of Symrise AG, highlighted the region’s role in shaping global food innovation trends, stating, “Asia is becoming a key driver of innovation and inspiration for new food products. Major centers like Singapore, which integrate business, technology, health, and nutrition, will play a crucial role in this global megatrend.” He further emphasized, “Singapore will remain a cornerstone of our growth strategy, and our new research and innovation facilities will encourage greater collaboration, connectivity, and creativity among industry stakeholders, reinforcing Singapore’s leadership in food research and manufacturing.”
Additionally, increasing consumer demand for food products is expected to support the expansion of the food colors market.
Regional Insights
North America
Generating USD 667.77 million in revenue in 2018, North America is poised for significant growth. This expansion is driven by a rising preference for natural food colors, fueled by regulatory bans on synthetic additives due to environmental and toxicological concerns. The ongoing westernization and commercialization of the food industry are further expected to support market growth. Additionally, the growing popularity of carbonated beverages is increasing demand for both natural and synthetic food colors, creating a favorable market environment.
Asia-Pacific
In the Asia-Pacific region, the rising consumption of ready-to-eat snacks is expected to unlock new growth opportunities. Factors such as an expanding working population and increasing disposable income are anticipated to drive market expansion across the region.
Leading Companies in the Food Colors Market
- Dohler Group
- Archer-Daniels-Midland Co.
- Symrise AG
- Ingredion, Inc.
- Sensient Technologies
- Kalsec, Inc.
- DDW, Inc.
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Key Industry Developments
- July 2021: GNT Group introduced two new EXBERRY Coloring Foods derived from turmeric and spirulina. These products cater to the growing global demand for cost-effective, natural green food colors that align with clean-label trends.
- June 2021: Chr. Hansen Natural Colors, now rebranded as Oterra, completed its acquisition of Symrise AG’s natural food coloring business. This strategic move is expected to strengthen Oterra’s position in the natural food coloring market.