Voice over, like life is marketing. And marketing is discovering a method to offer people what they are searching for. I never purchase anything really from the late night “Sham Wow” men, marketing expert’s and snake oil salespersons. But I have to confess I do like to listen to a well performed, well composed and well delivered sales presentation. Listening to them is an education. See them and what they do. Companies spend millions on marketing and it’s not random. They have surveys, focus groups, studies and countless other methods to determine what individuals desire and how to give it to them. You can make the most of what they do by focusing on marketing.
There is likewise a lot of churn exercise there in the UK. Some UK voice overs have actually reported to have actually been used tasks worth as little as 30 quid. Some voiceovers have been used as low as 5 quid to do a gig! 5 quid, for genuine! The Irish rate cards seem to be much healthier – mainly because the market here is mainly commercials-based. This rate card is pretty much market requirement, and all the advertising agencies in town tend to adhere to it.
I think no one ever informed you that practically 40% of expert commentaries earns less than $25,000 per year, even after having remained in the service for 10-25 years. Over a quarter of those surveyed earn less than $10,000 annually. (Source: VoiceOver Insider publication, May 2009). Identified commentary artists Ed Victor recently shared that he had actually submitted 50 auditions on Pay 2 Play websites in 20 days. The net result: absolutely no jobs. Mind you: Ed is understood as “The Huge Gun” of business. In my viewpoint, he is the cream of the crop. However even if your last name is Victor, it doesn’t immediately make you a winner.
You will discover most demands for production is constantly at the last minute with an impending deadline and really typically on a Friday afternoon when the sales staff has actually brought in their orders and gone home for a vacation. This leaves you with needing to get customer approval and extremely frequently this means you will have to play your completed area to the client who often has a committee waiting to hear your valiant efforts. Really typically there is someone in the crowd who has a little objection and desires a modification and you wind up cutting your spot all over once again and recalling once again, ideally for final approval!
My good friend for instance was extremely excited about completing her very first video and her voice conveyed that. She would have benefited by doing some voice workouts and practicing numerous times in front of the mirror. This would have helped her to warm up her voice and made her more positive so could speak in a clear, professional way.
Nation folk, your most significant challenge now is to get clients. Focus on getting your website seen (pay-per-click with Google and Yahoo) and sending your link to all the local companies in your town. They’ll be pleased to understand they don’t need to go far to get an expert voice over for their business or internal narrative.
There are lots of things you have to take a look at when attempting to get voice over work. If you go through these things then it will make it a bit easier to get work. Of course you should constantly try to find methods to improve your abilities also.