Global Herbs Market Overview

The global herbs market—spanning cultivation, processing, and distribution of culinary, medicinal, and aromatic herbs—is experiencing strong growth. According to the MetaStat Insight report, the market is estimated at USD 4,230 million in 2025 and is projected to grow at a CAGR of 9.1% during 2025–2032, reaching USD 7,785.4 million by 2032.

The industry is expanding beyond traditional culinary uses into pharmaceuticals, nutraceuticals, cosmetics, and flavor & fragrance applications. The market reflects a combination of traditional herb use and modern trends emphasizing sustainability, traceability, and quality standardization.

Segmentation Analysis

By Farming Method

• Open-field cultivation
  Dominates the industry and accounted for 48.8% of the market in 2024.

• Greenhouse cultivation
  Grows due to controlled environments that ensure year-round supply.

• Hydroponic / Vertical farming
  Rapidly emerging; particularly useful for urban, resource-efficient, space-saving production.

By Herb Type

• Basil

• Parsley

• Mint

• Coriander (Cilantro)

• Dill

• Rosemary

• Thyme

• Others (Sage, Lemongrass, Fennel, Oregano, etc.)

Basil and Coriander show strong demand globally for culinary applications.
Mint, Dill, Rosemary, and Thyme are increasingly used in herbal teas, aromatherapy, wellness, and natural remedies.
Exotic herbs, like lemongrass and sage, are rising in popularity due to gourmet cooking and natural skincare trends.

By Category

• Conventional Herbs
  Continue to dominate due to lower costs and widespread cultivation.

• Organic Herbs
  Expected to grow rapidly as consumers shift toward natural, clean-label, chemical-free products.

By Distribution Channel

• Supermarkets & Hypermarkets
  Major channel for both fresh and dried herbs.

• Specialty & Gourmet Stores
  Focus on premium, organic, and rare herb varieties.

• Online Retail
  Rising sharply; supports direct grower-to-consumer sales and subscription models.

Market Dynamics

Key Growth Drivers

• Rising consumer preference for natural, organic, and chemical-free products.

• Increasing adoption of herbs in pharmaceuticals, nutraceuticals, and wellness applications.

• Product diversification—fresh herbs, dried herbs, essential oils, extracts, teas, and functional formulations.

Challenges

• Quality inconsistency due to climatic and operational variations.

• Limited consumer awareness in certain regions about the benefits of herbs.

• Supply-chain challenges—particularly for fresh herbs requiring specialized packaging and logistics.

Opportunities

• Growing market for herbal functional foods and beverages.

• Rising adoption of advanced farming technologies (hydroponics, vertical farming, controlled-environment agriculture).

• Niche markets developing for organic, exotic, and premium herbs across culinary and wellness sectors.

Regional Insights

North America

Advanced cultivation, high safety standards, and adoption of traceability systems.

Europe

High demand for organic, sustainably sourced herbs; strong regulatory frameworks.

Asia-Pacific

Expected to be a global trendsetter due to traditional herbal knowledge and increasing export-oriented production.
Key contributing countries include India, China, Japan, and South Korea.

South America

Increasing focus on specialty and exotic herbs for exports.

Middle East & Africa

Growing consumption of herbs for food, cosmetics, and wellness; rising local production.

Competitive Landscape

The market consists of large international companies as well as strong regional players.

Major companies include:

• Soli Organic Inc

• Vitacress Limited

• Spisa Group (Gavia Holdings Group)

• Rocket Farms, Inc

• Gotham Greens Farms LLC

• Fresh Origins, LLC

• Herbs Unlimited, Inc

• Goodness Gardens

• Farmbox Greens

• Acres Farms

• Chef’s Garden Inc

• BFresh

• Living Earth Farm

• UnsFarms

• Badia Farms

• Greeneration

These companies are actively investing in greenhouse systems, controlled-environment farming, supply-chain optimization, and year-round crop availability.

Outlook & Strategic Implications

The global herbs market is expected to almost double in size by 2032, from USD 4.23 billion in 2025 to USD 7.79 billion by 2032.

Implications for Stakeholders

• Producers/Farmers:
  Must adopt controlled-environment farming, organic practices, and traceability systems.

• Manufacturers (Food, Beverage, Pharma, Cosmetics):
  Increasing opportunities to integrate herbs into functional foods, beverages, supplements, and natural skincare.

• Retailers:
  Should expand premium herb offerings, improve packaging, and strengthen omnichannel distribution.

• Investors:
  Attractive opportunities across niche herb types, urban farming, and value-added herb products.

• Regulators:
  Need to enhance herb quality standards, organic certifications, and global compliance measures.

Source: https://www.metastatinsight.com/report/herbs-market

Relevance for India / Asia-Pacific

For countries like India, which have a rich tradition of herbal medicine and cuisine, the market offers major opportunities:

• Increase supply of both fresh and dried herbs for global exports

• Expand organic herb cultivation

• Promote hydroponic and urban vertical farming

• Strengthen quality standards and certifications to compete internationally

Asia-Pacific is positioned to become one of the most influential regions in the global herbs landscape.