The global water purifier market size was valued at USD 35.01 billion in 2024. The market is projected to grow from USD 37.67 billion in 2025 to USD 62.88 billion by 2032, exhibiting a CAGR of 7.6% during the forecast period. Fortune Business Insights™ has delved into these insights in its latest research report, titled, “Water Purifier Market, 2025-2032.”
According to the analysis, commercial and residential sectors are likely to be the major recipients of water purification technology. Industry players expect RO and UV filters to be sought-after across end-use applications. For instance, in September 2021, A.O. Smith rolled out an under-the-counter water treatment unit with UV plus silver activated post-carbon technology in India.
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Segmentation Analysis:
By Product Type Analysis
The point-of-use filters segment is further divided into countertop filters, under the counter filters, pitcher filters, faucet-mounted filters, and others. Among the two major segments, the point-of-use filters segment held the largest share of the market in 2024. Point-of-use filters are compressed systems and requires less space. The lower volume capacity of these filters makes them suitable for lighter applications. Among point-of-use water filters, countertop filters are major contributors to the revenue of the segment.
By Category Analysis
The RO filters segment held the largest revenue share of the market in 2024. RO water filters remove 99% of the contaminants and are specially used to produce bottled quality water. These filters are witnessing high demand to treat hard water owing to their excellent barrier against harmful minerals. Sometimes, RO filters restrict essential minerals, such as iron, calcium, and magnesium, which can alter the taste of the water.
Drivers and Restraints:
Smart Purification Trend to Propel Industry Growth
Well-established players are well poised to invest in smart purifiers through the integration of advanced technologies. Water purifier market share will gain traction from the demand for purifiers that can monitor usage and send alerts or notifications at the end of their maintenance cycle. The strong demand from emerging economies will encourage water purifier suppliers to invest in Asia Pacific and Latin America. With the demand to reduce weight and boost the immune system soaring, industry players will continue to invest in technological advancements.
However, the high maintenance cost of filters may challenge leading companies to expand their penetration in the ensuing period.
Regional Insights:
Heightened Awareness about Waterborne Diseases to Encourage Investment in Asia Pacific
With emerging economies witnessing a surge in waterborne disease, Asia Pacific is likely to provide lucrative growth opportunities. Stakeholders anticipate India and China to witness investments galore in water purification technology. The Asia Pacific market size stood at USD 10.88 billion in 2021 and will witness an upward trajectory with the growing penetration of residential and light commercial applications.
The Europe water purifier market growth will gain traction during the forecast period due to the presence of leading companies across Germany, the U.K., Italy, and France. An uptick in the use of tap water will further expedite the need for water purification systems.
Industry players expect the U.S. and Canada to witness profound investments in point-of-use filters for lighter applications. North America market outlook will be strong in the wake of the rising penetration of point-of-entry filters across residential and commercial applications. Water purification technologies, such as RO filters, will continue to receive an uptick across the region over the next few years.
List of key Companies Profiled:
- A. O. Smith Corporation (U.S.)
- Brita LP (U.S.)
- Pentair PLC (U.S.)
- Culligan International Company (U.S.)
- Unilever PLC (U.K.)
- Panasonic Corporation (Japan)
- LG Electronics (South Korea)
- Helen of Troy Limited (U.S.)
- Best Water Technology Group (Austria)
- Kent RO Systems Ltd. (India)
- iSpring Water Systems LLC (U.S.)
- The 3M Company (U.S.)
- Honeywell International Inc. (Switzerland)
- General Electric Company (U.S.)
Key Industry Development:
- November 2022 – Culligan International merged with Waterlogic Group Holding to create ‘Culligan’, a leader in clean and sustainable drinking water solutions.
- August 2022: LG Electronics launched its latest water purifier system, the PuriCare Self-Service Tankless Water Purifier, in the Malaysian market. The newly launched system comes with user-replaceable filters.
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