The global cardiovascular health supplements market was valued at USD 11.68 billion in 2024 and is expected to expand from USD 12.31 billion in 2025 to USD 18.76 billion by 2032, registering a CAGR of 6.2% over the forecast period. In 2024, North America led the cardiovascular health supplements market, accounting for 40.84% of the total share.
The global cardiovascular health supplements market is witnessing steady growth, driven by rising awareness about heart health, an increasing prevalence of lifestyle-related diseases, and a growing focus on preventive healthcare. Consumers are showing greater interest in supplements formulated with vitamins, minerals, omega-3 fatty acids, and herbal extracts to support cardiovascular function. Market expansion is further supported by innovations in product formulations, the popularity of natural and plant-based ingredients, and the availability of supplements through both online and offline retail channels. North America remains a key contributor to market demand, while emerging economies in Asia Pacific present significant growth opportunities due to increasing health consciousness and improving access to dietary supplements.
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Cardiovascular Health Supplements Market Overview
Market Size & Forecast:
- 2024 Market Size: USD 11.68 billion
- 2025 Market Size: USD 12.31 billion
- 2032 Forecast Market Size: USD 18.76 billion
- CAGR: 6.2% from 2025–2032
Market Share:
- North America dominated the cardiovascular health supplements market with a 40.84% share in 2024, driven by rising awareness about cardiovascular diseases, high adoption of preventive supplements among the aging population, and increasing partnerships between supplement and botanical ingredient manufacturers.
- By type, natural supplements are expected to retain the largest market share in 2025 due to growing consumer preference for clean-label, plant-based ingredients that are perceived as safer and more effective for long-term heart health.
Key Country Highlights:
- Japan: Demand is fueled by a high incidence of ischemic heart diseases and the country’s strong adherence to preventive healthcare, including dietary supplementation through traditional and modern practices. Supplements with CoQ10, omega-3, and herbal extracts are gaining popularity.
- United States: The market benefits from the increasing prevalence of heart disease, high health awareness, and widespread use of cardiovascular supplements, particularly among the elderly. Legislation such as the Dietary Supplement Health and Education Act (DSHEA) continues to support market growth, while innovative product launches like Goli’s Beets Cardio Gummies attract younger demographics.
- China: Cardiovascular diseases affect over 330 million people, driving the adoption of heart health supplements. The region is witnessing rapid growth in nutraceutical consumption due to urbanization, poor dietary habits, and government initiatives to support preventive healthcare. Traditional Chinese Medicine (TCM)-inspired formulations also support product expansion.
- Europe: Growth is propelled by the rising burden of chronic illnesses like heart disease and diabetes, coupled with strong consumer demand for plant-based and vegan-friendly supplements. The increasing trend toward natural heart health products is reinforced by strategic collaborations like Evonik and Safic-Alcan’s partnership to expand nutraceutical distribution in Europe.
Market Segmentation
- By Product Type: Includes vitamins, minerals, omega-3 fatty acids, antioxidants, herbal extracts, and combination supplements targeted at improving cardiovascular health.
- By Form: Capsules, tablets, soft gels, powders, and liquid formulations dominate the cardiovascular health supplements market.
- By Distribution Channel: Segmented into pharmacies & drug stores, supermarkets & hypermarkets, online retail, and specialty health stores.
- By End User: Targeted for adults, geriatric population, and at-risk groups with pre-existing cardiovascular conditions.
List Of Key Companies Profiled:
- Amway (U.S.)
- Thorne (U.S.)
- Swisse Wellness Pty Ltd (Australia)
- Herbalife International of America, Inc. (India)
- BL Bio Lab, LLC. (U.S.)
- Church & Dwight Co., Inc. (U.S.)
- Vyta Health Limited. (Netherlands)
- Gaia Herbs (U.S.)
- Herb Pharm (U.S.)
Market Growth
- The cardiovascular health supplements market is experiencing steady expansion, driven by increasing awareness of heart-related conditions and preventive healthcare practices.
- Growing demand for natural, plant-based, and clinically proven formulations is contributing to the rise in cardiovascular health supplements market adoption.
- Rising prevalence of lifestyle-related disorders such as hypertension, obesity, and high cholesterol is further fueling market growth.
- Innovative product launches, including functional foods and beverages fortified with heart-healthy nutrients, are enhancing the growth trajectory of the cardiovascular health supplements market.
Restraining Factors
- High costs of premium and clinically tested cardiovascular health supplements may limit adoption in certain regions.
- Limited consumer awareness in emerging markets regarding specific benefits of cardiovascular health supplements.
- Presence of counterfeit or low-quality products in the market, leading to trust issues among consumers.
- Stringent regulatory requirements and approval processes may slow down new product introductions in the cardiovascular health supplements market.
Regional Analysis
- North America: Strong demand driven by high health awareness, aging population, and advanced product innovation in the cardiovascular health supplements market.
- Europe: Growth supported by preventive healthcare initiatives and increasing preference for natural and organic supplements.
- Asia Pacific: Rapidly expanding market due to growing middle-class population, urbanization, and rising incidence of cardiovascular disorders.
- Latin America: Increasing adoption supported by health campaigns and improved retail infrastructure for cardiovascular health supplements.
- Middle East & Africa: Gradual growth driven by economic development and government-led wellness programs promoting heart health.