In today’s fast-paced digital economy, attention is the most valuable currency. Audiences demand content that is both informative and engaging—delivered quickly and clearly. That’s where an explainer video company steps in, offering businesses a powerful way to connect with their target market. These companies specialize in creating short, engaging videos that explain products, services, or concepts in a way that’s simple, visual, and persuasive.
What Exactly Is an Explainer Video?
An explainer video is a short animated or live-action video that highlights the value proposition of a product or service. Typically lasting between 60 to 90 seconds, these videos are tailored to communicate key messages in an easily digestible format. Whether it’s an app, a SaaS platform, a health product, or an NGO initiative, explainer videos have proven their versatility across every industry.
The goal? To boost engagement, improve conversion rates, and clarify complex topics. And in most cases—they do just that.
Why Brands Are Investing in Explainer Videos
Businesses are increasingly prioritizing video as part of their digital marketing strategy—and for good reason. According to multiple marketing studies, video content can increase website conversion rates by up to 80%, improve email click-through rates, and boost SEO rankings.
Here’s why explainer videos work so well:
They simplify the complex: Rather than reading through a lengthy text, viewers get the core idea in under two minutes.
They are memorable: Combining animation, audio, and narrative helps people retain information longer.
They are highly shareable: Perfect for social media, YouTube, and email campaigns.
They build trust: A professional video communicates credibility and competence.
Types of Explainer Videos You Can Use
An explainer video company doesn’t just offer a single solution—it typically offers a variety of formats to suit different business goals:
1. Animated Explainer Videos
Perfect for tech startups or SaaS companies. These videos are visually rich and ideal for explaining abstract or complex concepts.
2. Whiteboard Animation
This format mimics a hand drawing illustrations on a whiteboard, offering a casual, educational tone that’s effective for e-learning and product education.
3. Live-Action Explainer Videos
These use real people and settings—ideal for showcasing physical products, customer testimonials, or service walkthroughs.
4. Motion Graphics
These are polished, design-forward videos that blend typography and iconography, often used in financial, corporate, or B2B settings.
The Key Stages of Production
The video creation process is methodical and collaborative. Here’s what to expect when working with a professional team:
Discovery & Strategy: Understanding your audience, brand, and marketing goals
Scriptwriting: Crafting a concise and compelling story
Storyboard Development: Visual mapping of the entire video
Design & Animation: Bringing the storyboard to life
Voiceover Recording: Selecting professional voice talent that matches your brand tone
Sound Design: Adding music and effects to enhance engagement
Review & Delivery: Final tweaks and hand-off in multiple formats
Use Cases Across Industries
No matter the niche, explainer videos can add tremendous value. Here are just a few real-world applications:
Healthcare: Clarify treatment plans or promote wellness programs
Education: Help students understand new concepts quickly
Finance: Simplify complex financial products or investment strategies
E-commerce: Showcase product features and benefits visually
Startups: Use on landing pages or for investor pitches
Where to Publish Your Explainer Video
To maximize ROI, your explainer video should be published in strategic places across your digital ecosystem:
Your homepage or product pages
Paid ads on social platforms
Email newsletters
Investor decks or pitch meetings
Trade show booths and virtual events
Mobile apps or onboarding platforms
Each placement serves a specific function—from grabbing attention to driving conversions or improving retention.
Future-Proof Your Brand Message
Trends come and go, but visual storytelling remains a constant. Explainer videos are flexible enough to evolve with your business. Whether you rebrand, pivot your offering, or expand your services, your video can be updated with new voiceovers, scenes, or messaging—without having to start from scratch.
And with more customers expecting video content, not offering it might mean getting left behind.
Why It’s Better to Leave It to the Pros
Although DIY tools exist, they rarely match the polish or strategic clarity offered by professional teams. A seasoned agency will know how to craft messaging that not only looks great but also aligns perfectly with your business goals.
That’s why so many companies are now investing in high-quality explainer video services to stay competitive and memorable in a noisy digital world.
Conclusion
If your brand is struggling to communicate its value quickly and clearly, explainer videos might be the solution you’ve been looking for. They’re creative, effective, and proven to enhance marketing outcomes across every channel. With help from a dedicated explainer video company, you can transform your messaging into a visual journey that captures attention and drives action.