Dubai’s food scene is one of the most competitive in the world. New restaurants launch every week, trends move fast, and customers rely on social media more than menus. In this environment, restaurant marketing isn’t optional. It’s the lifeline of every successful F&B business.
At Upscale Media, we specialize in helping restaurants create digital visibility that actually brings customers through the door. One of our long-term success stories is Shanasheel, one of Dubai’s most loved Iraqi dining destinations.
A Look at Shanasheel’s Rise in Dubai
Shanasheel has grown into a staple for authentic Iraqi cuisine, known for its generous hospitality, modern ambience and flavour-rich classics. Their most-visited branch in Jumeirah 3 continues to attract families, tourists and food lovers.
Google Maps (Jumeirah 3): https://goo.gl/maps/E5e6yNmLVyvWvR2g6
Instagram: https://www.instagram.com/shanasheel_uae/
From grilled dishes to traditional mezze and their famous kebabs, the restaurant has established itself as a must-visit spot in Dubai’s booming F&B scene.
Upscale Media’s Role in Shanasheel’s Digital Growth
We support Shanasheel with a full suite of restaurant marketing solutions:
1. High-Impact Content Creation
Cinematic food videography
Premium photography
Ambience and people shots
TikTok/Reels content strategy
We create content that makes people hungry before they even visit.
2. Restaurant Social Media Management
We manage content calendars, publishing, captions and storytelling that reflect the brand’s identity and keep engagement high.
Our focus:
Food storytelling
Viral-format content
Brand identity consistency
Customer engagement strategies
3. Nightlife & Prime-Time Marketing
Dubai’s dining crowd is heavily influenced by nightlife patterns — late-evening traffic, weekend spikes, influencer hotspots.
We help restaurants:
Capture the nighttime dining audience
Promote evening specials
Create video formats suited for night ambience
Target the right audiences through social media ads
This is critical for Dubai’s restaurant ecosystem.
4. Performance Ads for Restaurants
We run targeted Meta/Google campaigns that deliver:
Footfall
Delivery orders
Reservation conversions
Brand awareness
Upscale Media optimizes all campaigns for ROI — not impressions.
5. Influencer Marketing for Restaurants
Influencers are one of the strongest drivers of restaurant traffic in Dubai.
We match Shanasheel with creators who authentically connect with the F&B audience.
Our approach:
Select influencers based on cuisine audience
Avoid fake engagement
Track measurable results
Create content guidelines
Deliver long-term partnerships
Why Upscale Media Leads the Restaurant Marketing Space
Born and raised in Dubai | understanding local culture is our superpower
Worked with 100+ restaurants
Managed brands with 300+ branches
Expanded into Saudi Arabia and Turkey
Specialised only in F&B marketing
Deliver both brand identity + sales-driven results
Restaurants don’t just need content.
They need strategy and that’s our edge.
Final Thoughts
Dubai’s F&B scene is evolving fast, and restaurants need partners who understand the pulse of the city. Upscale Media continues to support brands like Shanasheel with powerful digital storytelling, visibility, and growth strategies.
If you’re a restaurant owner looking to scale, grow your brand, or strengthen your online presence then this is the right time to start.