Iceland is one of the most visually captivating countries in the world. From majestic glaciers to steaming geysers, from the ethereal glow of the Northern Lights to the endless daylight of summer, Iceland provides an unmatched backdrop for visual storytelling. In recent years, the island has become a magnet for filmmakers, brands, and content creators seeking something extraordinary. Whether you’re planning a feature film, commercial, corporate video, or music production, video production in Iceland offers a world of creative possibilities. Partnering with an experienced production company in Iceland ensures that your project runs smoothly and achieves world-class results.
Why Iceland is a Filmmaker’s Paradise
Iceland’s natural diversity is its biggest draw. The country’s landscapes seem to shift dramatically every few miles—glacial lagoons, volcanic plains, waterfalls, black sand beaches, and moss-covered lava fields can all be reached within hours. This variety means filmmakers can capture a multitude of scenes without needing to travel far or spend heavily on set design.
Hollywood blockbusters and major television series have already discovered this secret. Productions such as Game of Thrones, Interstellar, Batman Begins, Rogue One: A Star Wars Story, and Oblivion have all taken advantage of Iceland’s striking terrains. The result is an otherworldly aesthetic that few locations can match.
But Iceland’s appeal extends beyond Hollywood. Smaller productions—commercials, documentaries, music videos, and branded content—are increasingly choosing the country for its combination of beauty, accessibility, and professional infrastructure.
The Role of a Production Company in Iceland
Filming in a country with unpredictable weather and remote locations requires expertise. That’s where a local production company in Iceland becomes invaluable. These companies have extensive experience managing everything from logistics to local permits, ensuring that foreign crews can focus on creativity rather than complications.
Typical services provided by Icelandic production companies include:
- Location scouting and management
- Permit acquisition and coordination with local authorities
- Casting and talent management
- Equipment rental and transportation
- Drone and aerial cinematography
- Crew hiring (camera operators, lighting, makeup, sound technicians, etc.)
- Accommodation and catering logistics
- Post-production editing and color grading
By working with a local production partner, you gain not only operational support but also insider knowledge—where to shoot, when to shoot, and how to capture Iceland’s beauty in the most cinematic way possible.
Government Incentives for Filmmakers
The Icelandic government actively supports the film and creative industries. One of the most attractive incentives for producers is the 35% film rebate on qualified production costs incurred in the country.
This incentive applies to feature films, television shows, commercials, and other audiovisual works. It covers costs like local crew salaries, equipment rentals, transport, accommodation, and post-production services.
Many production companies in Iceland assist foreign clients in navigating the rebate process, helping them save significant amounts of money. This financial incentive, combined with the country’s unparalleled visuals, makes Iceland one of the most cost-effective and appealing locations for international productions.
Professional Crews and Modern Facilities
Despite its small size, Iceland boasts a film industry that meets global standards. The country’s professionals are known for their versatility, technical skills, and ability to work in challenging conditions. Most crew members are fluent in English, making communication seamless for international teams.
Top-tier production companies in Iceland work with cinematographers, drone operators, editors, and visual effects artists who have contributed to both independent and large-scale international projects.
In terms of equipment, Iceland offers access to modern rental houses stocked with the latest gear, including ARRI, RED, and Sony cameras, along with advanced lighting and grip equipment. This means that filmmakers can achieve Hollywood-level production quality without importing expensive gear from abroad.
Iconic Filming Locations in Iceland
The beauty of video production in Iceland lies in the diversity of its shooting locations. Here are some of the most iconic spots that continue to attract productions from around the world:
- Reykjavík: The colorful and creative capital offers urban backdrops, modern architecture, and a vibrant atmosphere perfect for commercials and lifestyle videos.
- Thingvellir National Park: A UNESCO World Heritage Site featuring rift valleys and dramatic rock formations.
- Jökulsárlón Glacier Lagoon: A surreal landscape of floating icebergs and glacial waters.
- Reynisfjara Beach: Famous for its black volcanic sand and towering basalt columns.
- Snæfellsnes Peninsula: Offers glaciers, cliffs, lava fields, and ocean views—all in one region.
- The Highlands: Remote and rugged, ideal for sci-fi, fantasy, or adventure-themed productions.
- Gullfoss and Skógafoss Waterfalls: Iconic natural landmarks often used in travel films and music videos.
Because Iceland’s diverse terrains are located relatively close to each other, productions can capture a wide range of visuals in a short time frame, reducing travel costs and shooting schedules.
Sustainability in Icelandic Film Production
Iceland leads the way in sustainable filmmaking. The country runs almost entirely on renewable energy sources—mainly geothermal and hydroelectric power. This means that most productions in Iceland automatically have a much smaller carbon footprint.
Many production companies in Iceland follow eco-friendly practices such as waste reduction, electric transportation, and environmentally responsible catering. By filming in Iceland, producers not only gain stunning visuals but also align their projects with sustainability and climate-conscious values.
Commercial and Corporate Video Production
Iceland isn’t just for blockbuster films—it’s also a powerful destination for commercial and corporate video production. Global brands regularly shoot advertisements, social campaigns, and digital marketing content here.
A professional production company in Iceland can create:
- Brand commercials and product films
- Corporate and promotional videos
- Music videos and performance pieces
- Tourism and destination marketing content
- Documentaries and social campaigns
The country’s distinctive landscapes and creative talent combine to produce content that stands out across international platforms. Whether you’re a global brand or an emerging business, Iceland provides the perfect stage for visually impactful storytelling.
Challenges and How Local Production Companies Help
Iceland’s weather can be unpredictable—conditions can shift from sunshine to snow within hours. However, experienced production companies in Iceland plan carefully, using detailed forecasts and flexible schedules to minimize disruptions.
Transporting crew and equipment to remote areas can also be challenging, but local teams know the terrain and have established relationships with transport providers and authorities. With the right partner, even the most demanding shoots are handled safely and efficiently.
Choosing the Right Production Company in Iceland
When selecting a production company in Iceland, it’s important to consider their experience, portfolio, and local connections. The best companies will have:
- Extensive experience with international clients
- A portfolio of diverse projects (film, TV, commercial, and corporate)
- Strong relationships with local authorities and vendors
- Transparent communication and flexible budgeting
- In-depth understanding of Iceland’s terrain and logistics
Collaborating with a trusted local partner ensures your creative vision is realized smoothly and cost-effectively.
Conclusion: Bringing Your Vision to Life in Iceland
Few places on Earth offer the visual grandeur, professional infrastructure, and creative energy that Iceland does. Whether you’re shooting a feature film, a high-end advertisement, or a corporate video, the country provides everything needed to create unforgettable visuals.
By working with an experienced production company in Iceland, you gain access to world-class talent, local knowledge, and efficient logistics—all within one of the most stunning natural environments imaginable.
From the shimmering glaciers of Vatnajökull to the urban charm of Reykjavík, Iceland stands as a global beacon for creative storytelling. For those seeking excellence in video production in Iceland, the possibilities are endless, and the results are nothing short of spectacular.