The global beer market is making waves — and not just at happy hour. With the latest market research from (MRFR), the beer industry is projected to surge notably in the coming decade. This blog provides a deep-dive into the market size, share, growth, trends, forecast period, and key players shaping the industry.
Market Size & Growth
According to MRFR, the global beer market value at around USD 706.60 billion in 2024. Over the forecast period 2025 to 2035, the market is expected to grow to USD 1,378.26 billion by 2035. That’s a compound annual growth rate (CAGR) of approximately 6.26% for the period.
In short: the industry is nearly doubling in size over the next decade — a strong sign of robust growth.
Market Trends & Industry Dynamics
Several trends are driving this growth in the beer industry:
The shift in packaging preferences: Cans are becoming more popular due to convenience, portability and environmental appeal. In 2022, the can-segment held a market share of around 53.92%.
The dominance of alcoholic beer: In 2022, the alcoholic beer category held approximately 87.51% of the market share.
Rise of health-conscious consumption: Non-alcoholic and low-alcohol beers are gaining traction as consumers seek moderation and wellness-oriented options.
Expansion into emerging markets: Regions such as Asia-Pacific are expected to play a key role in future growth, reflecting changing lifestyles and increasing disposable incomes.
Regional Forecast & Share
Regionally, the growth outlook is varied:
North America: In 2024 valued at roughly USD 260 billion, projected to reach around USD 490 billion by 2035.
Europe: Europe Beer Market is USD 230 billion in 2024 to around USD 430 billion by 2035.
Asia-Pacific: From USD 120 billion in 2024 to USD 210 billion by 2035.
Middle East & Africa: Smaller in size (USD 26.6 billion in 2024) but gradually growing toward USD 35.56 billion by 2035.
These figures indicate how regional dynamics and consumer culture shifts are influencing market share and growth trends across the global beer industry.
Key Players & Competitive Landscape
The analysis of the beer market also identifies major industry players who are steering the share and competition profile:
Anheuser‑Busch InBev (AB InBev)
Heineken N.V.
Asahi Group Holdings, Ltd.
Kirin Holdings Company, Limited
Diageo PLC
The Boston Beer Company
Molson Coors Beverage Company
Carlsberg Breweries A/S
China Resources Beer (Holdings) Company Limited
Tsingtao Brewery Co., Ltd.
These key players are actively innovating in product offerings (craft, low-alcohol, non-alcoholic) and advancing distribution and production strategies to capture growth in the beer market.
Outlook & Forecast Period
Looking ahead, the forecast period of 2025 to 2035 promises strong opportunities for the beer industry. Health-aware consumer segments and premiumisation are expected to drive innovation and differentiation. Premium and craft segments are anticipated to become growth-engines, while sustained demand in emerging markets will fuel expansion. The forecasted growth (CAGR ~6.26%) signals a healthy environment for existing players and new entrants alike.
Final Thoughts
In summary, for anyone tracking the beer industry — whether as a producer, distributor, retailer or investor — the time is ripe to align with emerging trends. From shifts in packaging (cans), category mix (non-alcoholic), to regional expansion and innovation, the beer market is far from stagnant. With the market size projected to nearly double by 2035, companies that anticipate consumer behaviour and differentiate their offerings stand to gain significant share. The analysis from MRFR serves as a valuable roadmap for navigating this dynamic industry.