The global craft beer market size was valued at USD 95.23 billion in 2020 and is projected to grow from USD 102.59 billion in 2021 to USD 210.78 billion in 2028 at a CAGR of 10.83% during the forecast period. The global craft beer market is witnessing steady growth, driven by rising consumer preference for premium, flavorful, and locally brewed beverages. Increasing awareness of unique beer styles, ingredients, and brewing methods has fueled demand, especially among millennials and urban populations. The market is also supported by the growing number of microbreweries and brewpubs across key economies such as the U.S., Germany, the U.K., China, and India.
The increase in CAGR is primarily driven by the rising demand and recovery of this market to pre-pandemic levels following the end of COVID-19. The pandemic had an unprecedented and significant negative impact on market demand across all regions. According to our analysis, the global craft beer industry experienced a slower growth rate of 6.70% in 2020 compared to the average year-on-year growth recorded between 2017 and 2019.
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Segmentation Analysis
The craft beer market is segmented by product type, distribution channel, packaging, and region. By product type, it includes ale, lager, stout & porter, pilsner, and others, with lager dominating due to its smooth taste and broad appeal, while ales and stouts are gaining popularity for their rich flavors. Based on distribution channel, the market is divided into on-trade (bars, pubs, restaurants) and off-trade (retail stores, supermarkets, online). The off-trade segment is expanding rapidly owing to growing e-commerce and home consumption trends. By packaging, it is segmented into bottles, cans, and kegs; bottles lead the market, while cans are gaining traction due to convenience and sustainability. Regionally, the market covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with North America and Europe dominating, and Asia Pacific emerging as the fastest-growing region.
Key Market Trends:
- Rising Demand for Specialty Brews: Consumers are increasingly drawn to innovative and distinctive beer flavors such as fruit-infused, spiced, and barrel-aged varieties.
- Growth of Microbreweries and Taprooms: The expansion of local breweries offering fresh, small-batch beers is enhancing product diversity and market reach.
- Sustainability in Brewing: Brewers are focusing on eco-friendly production methods, including the use of locally sourced ingredients and recyclable packaging.
- Premiumization and Craft Identity: The trend toward high-quality, locally produced beverages continues to strengthen the appeal of craft beers among urban and younger demographics.
Market Drivers:
- Changing Consumer Preferences: A shift toward authenticity, flavor diversity, and premium products is driving market growth.
- Expansion of Brewpub Culture: Increased popularity of taprooms and on-site brewing fosters direct consumer engagement.
- Health-Conscious Innovations: Introduction of low-alcohol and organic craft beer variants attracts health-focused consumers.
- Brand Storytelling: Local breweries emphasizing craftsmanship and regional identity appeal to niche audiences.
Market Restraints
- High Production Costs: Limited production capacity and quality ingredients increase per-unit costs for small breweries.
- Regulatory Barriers: Alcohol licensing and taxation policies can restrict new entrants and regional expansion.
- Raw Material Price Fluctuations: Variability in the prices of hops, barley, and malt affects profit margins.
Key Development:
- April 2021: B9 Beverages Pvt. Ltd. under its brand Bira91 announced their plan to launch limited edition of craft beers in various flavors in India owing to the consumers growing demand for bold and exquisite flavors.
- October 2020: Latambarcem Brewers launched bottled craft beer brand Maka di in India, due to the rising popularity of beer in India.
The Report Lists the Main Companies in this Market:
- D.G. Yuengling& Son, Inc. (Pennsylvania, U.S.)
- Heineken N.V.(Amsterdam, Netherlands)
- The Boston Beer Company, Inc. (Massachusetts, U.S.)
- Constellation Brands, Inc. (New York, U.S.)
- Anheuser-Busch InBev (Leuven, Belgium)
- New Belgium Brewing Co. (Colorado, U.S.)
- Sierra Nevada Brewing Co. (California, U.S.)
- DuvelMoortgat NV (Puurs, Belgium)
- Bell’s Brewery, Inc. (Michigan, U.S.)
- Dogfish Head Craft Brewery Inc. (Delaware, U.S.)
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