In this fierce, competitive world of solar energy, it is crucial to identify the right solar leads for sale that result in maximizing your sales. Let’s first discuss the types of solar leads present out there:
- Fresh solar leads
These are the solar leads that are generated typically within one to two days. These leads are highly responsive, resulting in a high conversion rate. But the most significant disadvantage of fresh solar leads is that they come with a very high price tag that can be 10 times more than the aged solar leads. Active marketing channels like radio spots and social media are used to obtain fresh solar leads.
- Aged solar leads
Aged solar leads are older when compared to the fresh leads. They are generally a few months to a year old from fresh solar leads. But they are affordable and represent consumers who have shown interest previously in installing solar. These leads are generated if a lead does not purchase within that specialized time frame.
What are the benefits of aged solar leads compared to fresh solar leads?
- Cost effectiveness
Aged solar leads stand out because of their cost-effectiveness. Generally, real-time leads come at a higher price because they are available instantly. But the most significant advantage of aged solar leads is their affordability. Considering the factors like the initial phase of interest and affordability, it makes it an economically viable option for all. This is especially quite useful for organizations that are operating on a tighter budget and price.
- Reduced competition
With real-time solar leads, businesses can contact potential customers once they show their interest. This leads to a fierce competition level, which decreases the chances of creating a connection. On the other hand, aged solar leads mean less frequent contact, allowing businesses to make a significant impact due to less competition.
Factors that impact the cost of solar leads!
Solar leads are an essential component since they represent the interest of the customers in switching to solar energy. However, companies have to spend money on generating these leads, but they do so to check the interest of the customers. Here, you can check the factors that impact the cost of solar leads.
- Target market
The target market is the most significant factor that decides the cost of solar leads. Depending on the location and size of the target market, the price is influenced. Since a more competitive market requires more resources, generating leads will be expensive in these markets.
- The effectiveness of the lead generation strategies
The effectiveness of the lead generation strategies impacts the overall cost of generating solar leads. If a solar company uses efficient and targeted lead generation strategies, then it helps in generating leads at a cost-effective rate.
- Level of competition
The level of competition present in the industry impacts the cost of lead generation. Depending on the quality and relevance of leads, the cost of advertising is reduced, which helps in attracting potential customers.
Benefits of buying solar leads!
- If a lead is good, then you will get instant business by directly contacting customers interested in your services.
- With a purchased lead, one can buy and track their ROI month after month.
- By purchasing quality leads, there is a higher chance of connecting with potential customers.