In a dazzling fusion of music, technology, and emotion, ABBA Voyage has redefined the concert experience in a way the world has never seen before. Set in a purpose-built venue in London’s Queen Elizabeth Olympic Park, this groundbreaking show has become a must-see event for fans of the legendary Swedish supergroup and music lovers alike.
What is ABBA Voyage?
ABBA Voyage London is more than just a concert — it’s a revolutionary live experience featuring “ABBAtars”, digitally recreated versions of the four ABBA members: Agnetha, Björn, Benny, and Anni-Frid, as they appeared in their prime in the 1970s. Through advanced motion capture, CGI, and real-time visual effects, the band members perform a full concert as if time stood still, backed by a 10-piece live band.
The result is a seamless blend of past and present — ABBA as you remember them, performing with all the energy, style, and charisma that made them global icons.
The Arena
To bring ABBA Voyage to life, an entirely new venue — the ABBA Arena — was constructed. The 3,000-capacity arena is located next to Pudding Mill Lane DLR station in Stratford, East London. Built specifically for this show, the arena offers 360-degree immersive audio, dynamic lighting, and an intimate setting that brings the audience incredibly close to the action.
The space includes both seated and standing options, including a “dance floor” section where fans can move freely and relive the glory days of disco.
The Experience
The show runs for about 90 minutes, featuring classic hits like:
- Dancing Queen
- Mamma Mia
- Waterloo
- Gimme! Gimme! Gimme!
- The Winner Takes It All
It also includes new material from the band’s 2021 comeback album, Voyage, marking their first release in nearly 40 years. The emotional resonance of seeing “the band” back on stage — even as digital avatars — has left many in the audience moved to tears.
Every detail, from the lighting to the sound design, has been meticulously crafted to make you feel as if you’re attending a real ABBA concert in the 1970s — with all the benefits of 21st-century technology.
How It Was Made
The ABBA members spent months in motion-capture suits, performing every movement and expression so the digital versions could reflect their personalities and stage presence. The visuals were produced by Industrial Light & Magic (ILM), the company founded by George Lucas, marking their first foray into music performance.
The project is a collaboration between ABBA, producers Svana Gisla and Ludvig Andersson, and director Baillie Walsh. The choreography, lighting, and production quality rival the biggest arena tours in the world.
Why It Matters
ABBA Voyage is not just a nostalgic trip — it’s a technological milestone in live entertainment. It raises questions about the future of concerts and performance art. Could digital performances of legacy artists become the norm? Will we see “live” shows by artists who are no longer with us?
While some might view the concept as unusual or even uncanny, the response has been overwhelmingly positive. Critics and fans alike praise the show for its emotional authenticity and innovative spirit.
Visitor Information
- Location: ABBA Arena, London E20 2ST
- Transport: Directly next to Pudding Mill Lane DLR station
- Duration: ~90 minutes, no intermission
- Booking: Tickets are available via the official ABBA Voyage website and major ticket platforms
- Merchandise and food: On-site bars, food stalls, and a wide selection of ABBA merchandise
Final Thoughts
Whether you’re a lifelong ABBA fan or simply curious about the future of live entertainment, ABBA I London an unmissable spectacle. It’s a rare fusion of heart, history, and high-tech — a concert where the past truly comes alive.
So put on your sparkles, lace up your dancing shoes, and prepare for a musical journey like no other. This is one voyage you won’t want to miss.
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