Did you ever think about how searching has changed recently? It’s no longer typing a few words in Google. In 2025, we’re in the multimodal search era—where people search using text, voice, photos, or even all three simultaneously. And, it’s already transforming how SEO operates on a massive scale.
What Is Multimodal Search And Why It Matters?
Suppose you’re home redecorating your living room. Rather than simply searching “best sofa for small spaces,” you snap a picture of the room and search for similar furniture. That’s multimodal search in action—merging visual input with text queries to obtain more precise, more personalized results.
Search engines such as Google and features such as Google Lens, Pinterest Lens, and voice assistants are becoming smarter. They unerstand what we say, what we show, and even what we mean. This change is redefining SEO approaches from scratch.
Why Should We Care as SEO Experts?
Because it’s no longer about ranking web pages.
To remain discoverable in search, we now have to consider:
How well our images are optimized
Whether our content is effective for voice searches
If our pages are designed in a manner that’s comprehensible by AI
In other words, SEO has become more human-centered. It’s about providing actual people actual answers in the ways that they actually consume them—whether that means asking Siri something, searching with an image, or scanning a blog post for fast answers.
What’s Changing in SEO Right Now?
1. Visual Search Is Exploding
Humans adore searching with images, particularly while shopping or browsing ideas. Google Lens and Pinterest Lens are ubiquitous.
What you can do:
Utilize high-quality images
Include descriptive alt text
Apply proper image schema markup
2. Voice Search Becomes the Norm
Nowadays, voice search has skyrocketed—especially for local queries, we usually use voice searches.
Do ensure:
Utilize natural, conversational language in your content
Respond to specific questions (consider FAQs)
Optimize for “near me” and long-tail keywords
3. Google SGE (Search Generative Experience)
With Google’s SGE, search results now take content from multiple sources and deliver them in a conversational format powered by AI.
To keep up:
Prioritize clear, helpful content
Establish trust and authority with expert insights
Employ structured data to inform AI about your page
How to Prepare for Multimodal SEO in 2025
Let’s keep it straightforward. Here’s what you need to pay attention to:
Include relevant images on your pages
Make content readable and conversational
Optimize for voice search
Implement schema wherever you can
Stay up to date with Google’s algorithm changes
This isn’t about trend-chasing—it’s about keeping up with how people actually search in real life. And that’s the secret to remaining visible.
Need Expert Help?
Multimodal search is changing the game—and keeping up isn’t always easy. If you’re unsure where to begin, getting support from experienced professionals can make a real difference. Netstager, a trusted SEO company in Kerala, stands out for its innovative approach and deep understanding of evolving search trends. With hands-on expertise in optimizing content for voice, visual, and text-based searches, they help brands stay visible in a fast-changing digital landscape. Whether you’re aiming to adapt existing strategies or build new ones around multimodal SEO, Netstager brings the clarity and technical know-how you need to stay ahead.
Final Thoughts
Multimodal search is transforming everything. It’s more natural, more intuitive. But it also means we need to go beyond the basics of keywords and backlinks.
If we want to thrive in 2025 and beyond, we need to create content that works for the way people search now—whether they’re speaking, snapping, or typing.