In the modern automotive industry, customer expectations are no longer just about the vehicle purchase experience. Increasingly, success is determined by how well a dealership manages its fixed operations the service and maintenance side of the business. For many dealers, this part of the business is a major source of profit, but it also presents operational challenges. To meet evolving customer demands while improving efficiency, more dealerships are turning to digital solutions and Xtime is at the forefront of that transformation.
What Is Xtime?
Xtime is a leading cloud-based platform that streamlines the service experience for automotive dealerships and their customers. Owned by Cox Automotive, Xtime empowers service departments to manage every step of the customer journey—from appointment scheduling to check-in, inspections, approvals, and follow-up communications.
By offering a fully connected, digital experience, Xtime enables dealerships to operate more efficiently while increasing customer retention and revenue.
Why Fixed Operations Matter More Than Ever
In today’s dealership landscape, fixed ops is often the most profitable department, especially as vehicle sales fluctuate due to market conditions, inventory shortages, or shifting consumer habits. However, customers now expect convenience and transparency when servicing their vehicles—something traditional systems often fail to deliver.
Xtime solves this by giving dealerships modern tools to deliver seamless, tech-enabled service experiences that meet or exceed customer expectations.
Xtime’s Core Products
Xtime’s platform is built around four powerful, integrated modules:
1. Xtime Schedule
This module gives customers the ability to book service appointments online or via mobile 24/7. Unlike traditional scheduling tools, it reflects real-time availability, offers dynamic transportation options (like loaners or shuttles), and allows customers to select services with pricing transparency. For dealerships, this reduces phone volume, no-shows, and scheduling conflicts, improving shop efficiency.
2. Xtime Engage
Engage transforms the service advisor’s role by digitizing the check-in process. Advisors use tablets or kiosks to greet customers, review service history, offer maintenance packages, and obtain approvals—all with a clean, professional interface. This improves speed, increases upsell opportunities, and enhances the overall customer experience.
3. Xtime Inspect
Inspect allows technicians to conduct digital multipoint inspections using a tablet. They can take photos and videos of vehicle issues, recommend services, and send inspection results directly to the customer via text or email. This visual transparency builds trust and often leads to faster approvals and higher RO values.
4. Xtime Invite
Invite is Xtime’s automated retention marketing engine. It sends personalized service reminders, follow-ups on declined services, and offers to re-engage customers who haven’t returned. With data-driven targeting, Invite helps fill service bays, improve customer lifetime value, and build loyalty.
How Xtime Improves Dealership Operations
Increased Efficiency
By replacing manual tasks with digital workflows, Xtime eliminates time-consuming steps across service operations. Advisors no longer need to juggle paper inspection sheets or manually dial customers for service approvals. Technicians receive streamlined job assignments, while managers get real-time visibility into shop performance.
Greater Revenue Per Repair Order (RO)
Xtime’s use of digital inspections and service menus has been shown to increase upsells. When customers can clearly see a needed repair with photo or video evidence, they are more likely to approve it. Additionally, customers trust recommendations that feel personalized and transparent.
Enhanced Customer Experience
Customers value convenience, speed, and transparency. With online booking, digital check-in, and instant communication, Xtime removes the traditional friction points in service visits. The result: higher CSI scores and stronger brand loyalty.
Reduced No-Shows and Missed Opportunities
Schedule reminders and Invite follow-ups keep customers engaged before and after appointments. Whether it’s a text message confirming a booking or an email about a declined service, Xtime ensures fewer missed opportunities and more repeat business.
Real Results from Dealerships Using Xtime
Dealerships using Xtime consistently report significant improvements in key performance metrics. For example:
Up to 30% increase in revenue per RO when using digital inspections and service menus.
Higher retention rates, especially from customers who book digitally or engage with Invite marketing.
Increased technician productivity, thanks to smarter scheduling and streamlined workflows.
Reduction in appointment-related errors, as Schedule reflects real-time availability and technician skill mapping.
Across more than 7,500 dealerships in North America, Xtime has helped service departments grow their revenue, improve customer trust, and deliver a modern experience that matches what consumers expect in other industries.
Seamless Integration with Dealer Systems
Xtime is designed to integrate seamlessly with major Dealer Management Systems (DMS), including:
Dealertrack
CDK Global
Reynolds & Reynolds
This ensures that all service records, vehicle histories, and customer data are consistent across platforms. With fewer silos and no duplicate data entry, dealership teams can operate with confidence and accuracy.
Backed by Cox Automotive
As part of the Cox Automotive family, Xtime benefits from deep integration across some of the industry’s most trusted platforms—such as Kelley Blue Book, Autotrader, VinSolutions, and vAuto. This ecosystem provides dealerships with a strategic advantage, linking service, sales, and marketing into one digital retailing framework.
Dealerships using multiple Cox Automotive solutions can unlock even more value, thanks to shared data and connected tools that reduce friction and improve decision-making.
Security, Scalability, and Support
Xtime is a cloud-based platform, offering:
Secure, encrypted data storage
Remote access across devices
Automatic updates and improvements
Whether you operate a single store or a large dealership group, Xtime can scale to meet your needs. Their support team provides comprehensive onboarding, training, and live support to ensure your staff is fully equipped to succeed.
Why Xtime Matters in 2025 and Beyond
The service department is a dealership’s most frequent touchpoint with customers. Yet for years, many have relied on paper-based or fragmented systems that frustrate staff and alienate customers.
Xtime offers a better path forward—one that aligns with digital consumer expectations and operational excellence. In 2025, where mobile convenience, transparency, and instant communication are standard, Xtime empowers dealerships to stand out with a service experience that customers remember and trust.
It’s not just about improving service revenue—it’s about building long-term relationships with customers who return again and again.
Who Should Use Xtime?
Xtime is ideal for:
Franchise dealerships looking to modernize fixed ops
Auto groups managing multiple rooftops and service centers
Service managers who need better performance insights
Service advisors and technicians seeking efficient workflows
Marketing teams focused on customer retention
Whether you want to streamline appointment scheduling, reduce service bottlenecks, or re-engage lost customers, Xtime offers tools built for the task.
In a digital world, analog service processes just don’t cut it. Customers expect more, and dealerships need modern tools to meet and exceed those expectations.
Xtime is the all-in-one platform that helps automotive service departments run better, grow faster, and deliver an exceptional customer experience. From smart scheduling to transparent inspections and personalized marketing, it’s the digital solution that puts your service lane in the fast lane.