Building a business is tough. You’ve poured time, money, and energy into creating something meaningful—your brand. But without legal protection, everything you’ve built is vulnerable.
Filing a trademark application is how you claim ownership of your brand. Whether it’s your business name, logo, or tagline, a registered trademark gives you the exclusive rights to use it—and stop anyone else from doing the same.
But here’s the truth: filing a trademark isn’t just filling out a form. It’s a legal process that requires precision, strategy, and foresight. That’s why working with a qualified trademark attorney can make all the difference.
What Is a Trademark Application?
A trademark application is the formal document you submit to the U.S. Patent and Trademark Office (USPTO) to register your brand. Once approved, it gives you:
Nationwide ownership of your trademark
The right to sue for infringement in federal court
A public record of your rights
A solid foundation for licensing, expansion, and brand value
Whether you’re just launching or scaling fast, a trademark protects your brand from copycats and confusion.
Why DIY Isn’t Enough
It’s tempting to try to file a trademark yourself or use a discount website that claims to “simplify” the process. But here’s what they don’t tell you:
They don’t run a true clearance search. You could be infringing on an existing brand and not know it until you’re hit with a cease-and-desist.
They don’t offer legal advice. If you face an Office Action from the USPTO (a refusal or legal objection), you’re on your own.
They don’t fix filing mistakes. Errors in how you describe your goods or choose your filing basis can lead to rejections, delays, or worse—non-refundable loss of your application fee.
That’s why the smartest business owners choose attorney-led trademark services: to get it right the first time.
What’s Included in Our Attorney-Led Trademark Application Service
At [Your Firm’s Name], we don’t just file paperwork—we help you secure your brand with confidence. Here’s what we include in every trademark application engagement:
1. Comprehensive Trademark Search
Before you file, we run a full clearance search. This goes beyond the USPTO database to check for:
Confusingly similar trademarks
Common law uses (unregistered marks)
Industry-specific risks and red flags
We don’t just hand you a search report—we interpret the results and explain your legal risk.
2. Strategic Trademark Positioning
Not every name or logo is eligible for trademark protection. We help you:
Choose the strongest version of your brand name
Select the right format (wordmark vs. design mark)
Define the correct goods and services classes
Decide between an “in-use” or “intent-to-use” filing basis
This legal insight strengthens your application and increases your odds of success.
3. Accurate USPTO Filing
We prepare and file your trademark application with all the right elements in place:
Precise identification of goods and services
Correct class selection and legal basis
Required specimens or logo images
Applicant ownership details
You’ll know your application is compliant, complete, and properly submitted.
4. Application Monitoring and Response
Once filed, we don’t disappear. We:
Monitor your application’s progress
Respond to Office Actions if objections arise
Keep you updated through every step of the USPTO review process
If something goes wrong, we’re in your corner with legal representation—not just automated emails.
What to Expect After You File
Filing your trademark application is just the beginning. Here’s what happens next:
USPTO Examination (6–9 months) – A USPTO attorney reviews your application for legal and procedural issues.
Office Actions (if any) – If there are problems (e.g., likelihood of confusion with another mark), we respond on your behalf.
Publication – If approved, your mark is published for opposition, giving others a chance to challenge it.
Registration – If no opposition is filed, your mark is registered, and you receive a certificate of registration.
The whole process can take 9 to 14 months—but we’re with you every step of the way.
Why Registering a Trademark Is Non-Negotiable
If your brand matters, a trademark isn’t optional. Without registration:
You can’t stop others from using a similar name
You can’t prevent counterfeits or confusion in the market
You could be forced to rebrand if someone else registers the name first
You have no real leverage if your rights are violated
A registered trademark turns your brand into a legal asset—and gives you the protection you need to grow with peace of mind.
Let’s Get Your Brand Protected
You’ve worked too hard to leave your business name or logo unprotected. Let our legal team help you file your trademark application the right way.