In the fast-paced digital world, businesses are constantly seeking ways to scale their online presence and attract more customers. Search engine optimization (SEO) plays a pivotal role in this journey. However, executing a full-fledged SEO strategy in-house can be resource-intensive and complex, especially for small to medium-sized enterprises. This is where an SEO outsourcing company comes into play. In this case study, we’ll dive into how a growing eCommerce brand achieved a 300% increase in organic traffic by partnering with a specialized SEO outsourcing firm.
The Challenge: Flatlining Organic Traffic and Limited In-House Expertise
The business in question is a mid-sized eCommerce store selling niche home decor products. Despite having a user-friendly website and quality products, their monthly organic traffic had plateaued at 15,000 visits for over a year. Their in-house team lacked deep SEO expertise, relying mostly on paid ads for visibility. As costs increased and conversions stagnated, they realized the need for a more sustainable strategy.
The company decided to outsource SEO services to a professional team. After thorough research and vetting, they partnered with an experienced SEO outsourcing company based in Eastern Europe, known for delivering results at competitive rates.
The Strategy: Comprehensive and Scalable SEO Outsourcing
The SEO outsourcing firm conducted an in-depth audit of the website and competitor landscape. Based on their findings, they developed a six-month roadmap broken down into the following phases:
- Technical SEO Fixes
The audit revealed critical technical issues—slow page speed, improper canonical tags, broken internal links, and unoptimized sitemaps. The first month was dedicated to resolving these issues to ensure search engine bots could efficiently crawl and index the site. - Keyword Research and Mapping
The agency identified over 500 high-intent keywords related to home decor, with a focus on long-tail variations that competitors had overlooked. Each key page was assigned a set of target keywords aligned with buyer intent, using tools like Ahrefs and SEMrush. - On-Page Optimization
Every product and category page was optimized with relevant titles, meta descriptions, header tags, image alt attributes, and keyword-rich but natural content. Internal linking was restructured to guide users and bots effectively through the site. - Content Strategy and Blogging
To improve topical authority, the SEO team launched a content marketing campaign that included two blog posts per week. These were designed around long-tail keywords, user questions, and seasonal trends in the home decor space. Content also included strategic internal links pointing to key product pages. - Link Building Campaign
The company launched a white-hat link-building campaign targeting niche-relevant blogs, online magazines, and home improvement directories. Over six months, they earned over 100 high-quality backlinks from DR 40+ websites, significantly increasing the domain authority. - Performance Monitoring and Adjustments
Using Google Analytics, Google Search Console, and third-party tools, the SEO outsourcing company continuously monitored traffic, rankings, and conversions. They made monthly adjustments based on performance metrics and new opportunities.
The Results: 300% Increase in Organic Traffic
By the end of the six-month period, the site’s organic traffic had grown from 15,000 to over 60,000 monthly visits—a 300% increase. But the impact went beyond traffic:
- Keyword Rankings: Over 250 new keywords ranked on page 1 of Google, with 45 in the top 3 positions.
- Backlinks: The backlink profile grew by 120%, enhancing domain authority from 28 to 41.
- Revenue Impact: Organic traffic accounted for 65% of total revenue, compared to 30% before outsourcing SEO.
This transformation enabled the business to reduce reliance on paid ads and invest more in organic content and customer experience. The ROI from the outsourced SEO services exceeded expectations.
Why SEO Outsourcing Worked for This Business
Several factors contributed to the success of this SEO outsourcing initiative:
- Expertise on Demand: The business gained access to a team of specialists in technical SEO, content, and link building without the cost of hiring full-time employees.
- Scalability: The company could scale efforts up or down based on budget and performance.
- Global Perspective: The outsourced team brought international SEO knowledge, which proved valuable in expanding to new markets.
This case study highlights that choosing the right SEO outsourcing partner can be a game-changer for businesses seeking to scale cost-effectively and sustainably.
Conclusion
The digital landscape demands expertise, agility, and consistency—qualities that a professional SEO outsourcing company can deliver. As demonstrated in this case study, SEO outsourcing can lead to substantial gains in traffic and revenue when executed strategically. For businesses that lack the time or skills to build an in-house SEO team, it’s a practical and powerful alternative to stay competitive online. Whether you’re a startup or an established brand, the decision to outsource SEO services could be the turning point in your growth journey. And for those seeking budget-friendly expertise on a project basis, hiring an SEO freelancer on Upwork may also offer the flexibility needed to test and scale SEO efforts effectively.