The global kombucha market was valued at USD 1.84 billion in 2019 and is expected to grow to USD 10.45 billion by 2027, reflecting a compound annual growth rate (CAGR) of 23.2% throughout the forecast period. In 2019, North America led the kombucha market, holding a market share of 52.72%.
Kombucha is a fermented tea beverage, typically prepared using black or green tea that has been sweetened. It undergoes fermentation with the help of a symbiotic culture of bacteria and yeast (SCOBY), resulting in a lightly carbonated tea drink with around 0.5% alcohol content due to natural fermentation. This beverage is considered a potential probiotic drink that offers various health benefits, such as supporting gut microflora, integrating into the body’s system, and potentially lowering the risk of heart disease. The growing consumer awareness of these health benefits is expected to drive global market growth.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
Report Highlights
The report notes that the global kombucha market was worth USD 1.84 billion in 2019 and includes the following key insights:
- A detailed assessment of market trends, key drivers, and challenges;
- A broad analysis of regional developments influencing market dynamics.
- A comprehensive overview of major players, their profiles, and business strategies; and
- A complete breakdown of market segments and their performance.
Driving Factor
Health Advantages of Fermented Tea Expected to Propel Market Expansion
Scientific research has highlighted the health-enhancing properties of kombucha, and growing public awareness of these benefits is predicted to increase demand. For example, research from University College Cork in Ireland found that kombucha fermentation results in the formation of lactic-acid bacteria, which serve as probiotics. These beneficial bacteria aid in digestive health, support weight loss, and promote gut wellness. Similarly, a study by the University of Toulouse in France reported that kombucha made from green tea can enhance metabolism, lower cholesterol, regulate blood sugar levels, and reduce abdominal fat. As consumers—especially in urban regions, become more focused on health and wellness, kombucha’s retail availability is expected to further fuel its adoption.
Regional Insights
Rising Demand for Better-for-You Beverages to Support Growth in North America
With a market size of USD 0.97 billion in 2019, North America is anticipated to maintain its leading role in the kombucha industry. This growth is primarily attributed to shifting consumer preferences toward healthier beverage alternatives over traditional sugary drinks. Europe is poised to be the second-largest market, propelled by the growing demand for probiotic beverages in countries such as Germany and the UK. Meanwhile, the Asia Pacific region is seeing rising demand driven by increasing disposable income and interest in premium and innovative beverages.
Competitive Landscape
Innovative Kombucha Products to Boost Market Strategies
Leading companies in the kombucha market are emphasizing the development of new and unique variations of the beverage to attract a broader consumer base. Large brands are also investing in eye-catching packaging and inventive marketing campaigns to improve product exposure in retail settings, including supermarkets and departmental stores.
Key Companies Featured in the Kombucha Market Report:
- Revive Kombucha (California, United States)
- Humm Kombucha, LLC (United States)
- Reed’s Inc. (Connecticut, United States)
- Molson Coors Beverage Company (Chicago, United States)
- The Hain Celestial Group (New York, United States)
- Health-Ade Kombucha (United States)
- PepsiCo, Inc. (New York, United States)
- The Coca-Cola Company (Georgia, United States)
Tariff Impact Analysis for Kombucha Market: https://www.fortunebusinessinsights.com/enquiry/request-sample-us-tariff/kombucha-market-100230
Industry Developments:
- September 2020: Woodies, a UK-based company, launched a range of CBD-infused kombucha beverages, combining cannabidiol with fermented tea. The flavors include Hibiscus & Raspberry, Orange, and Ginger.
- March 2020: KeVita, now part of PepsiCo, introduced a refreshed packaging design for its kombucha line, aiming to enhance visibility on store shelves and strengthen its position in the fermented tea market.