The air fryer market size was valued at USD 8.07 billion in 2024 and is expected to be worth USD 9.40 billion in 2025. The market is projected to reach USD 17.71 billion by 2032, recording a CAGR of 9.47% during the forecast period.
Air fryers are cooking devices that are widely used by households and commercial complexes, such as restaurants and hotels, to make a wide range of dishes. They use minimal oil to cook deep-fried dishes, thereby contributing to individuals’ overall health and well-being. Customers’ rising disposable incomes have helped them increase their investment in high-end and innovative cooking appliances. This is one of the many factors that will boost product sales and help the market grow.
The COVID-19 pandemic fueled product adoption as several households switched to cooking their food at home to avoid contracting the virus by ordering from online food outlets. Lockdowns and social distancing rules also compelled people to purchase cooking appliances, such as air fryers and microwave ovens, to prepare a wide variety of dishes at home. However, the closure of restaurants and food outlets decreased the demand for these fryers during this period.
Tariff Impact Analysis for Air Fryer Market: https://www.fortunebusinessinsights.com/air-fryer-market-107276
Top Company of Air Fryer Market:
- Groupe SEB (France)
- Midea Group (China)
- Koninklijke Philips N.V. (Netherlands)
- Xiaomi Corporation (China)
- Spectrum Brands, Inc. (U.S.)
- Faber S.p.A. (Italy)
- Conair Corporation (U.S.)
- Meyer Corporation (U.S.)
- TTK Prestige Ltd. (India)
- NuWave, LLC. (U.S.)
Fortune Business Insights™ displays this information in a report titled, “Air Fryer Market, 2025-2032.”
Segmentation:
High Demand for Cutting-Edge Cooking Devices Helped Digital Segment Dominate Market
Based on type, the market is segmented into manual and digital. The digital segment dominated the market in 2024 as there is a high demand for cooking appliances that come with advanced features, such as multiple cooking options, digital connectivity, and voice control.
Affordability and Even Cooking to Boost the Usage of Basket Style Models
Based on model type, the global market is segmented into countertop models, toaster oven models, basket style models, and multi-cooker models. The basket style models segment will showcase the fastest growth rate as this model of air frying devices is more affordable than toaster and oven-style air fryers. Moreover, this model facilitates cooking various food items, further accelerating its adoption.
Sales of 3-5 Liter Air Fryers Increased Owing to Demand from Small Families
Based on capacity, the global market is segmented into up to 3 liters, 3-5 liters, 5-6 liters, and above 6 liters. The 3-5 liter segment dominated the market in 2024 as the demand for fryers of this capacity is rising among nuclear/small families as these devices can cook enough food for 2-3 people.
Supermarkets & Hypermarkets Led the Market Due to Availability of a Vast Variety of Products
Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online channels, and others. The supermarkets & hypermarkets segment captured the largest air fryer market share in 2024 as these stores sell a diverse range of products, including affordable and premium cooking appliances.
Rising Inclination toward Oil-Free and Healthier Foods Fueled Product Adoption Across Households
Based on end user, the market is divided into households, foodservice facilities, and others. The household segment dominated the market in 2024 due to the increasing preference for oil-free and healthier foods among fitness enthusiasts.
The global market report analyzes the market’s growth across regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report has conducted a detailed study of the market and highlighted several critical areas, such as leading types, model types, product capacities, distribution channels, end users, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.
Drivers and Restraints:
Increasing Inclination Toward Energy-Efficient Cooking Devices to Fuel Market Growth
The demand for energy-efficient products is rising due to various factors, such as the increasing network of commercial housing complexes, the rising number of residential housing units, and the increasing demand for smart homes. Moreover, homeowners are increasing their spending on renovation and interior décor projects, further accelerating the adoption of aesthetically designed home appliances, such as air fryers.
However, higher prices as compared to traditional cooking appliances, will hinder the air fryer market growth.
Regional Insights:
Asia Pacific Dominated Global Market Due to Rising Demand for Digital Cooking Devices
Asia Pacific dominated the global market in 2024 as there is a high demand for digital cooking appliances among customers to help them perform their daily cooking activities more efficiently. The demand for air frying devices is robust in China, Japan, India, and South Korea, which will further cement the region’s dominant position in the market.
North America is also growing at a promising rate in the global market as food companies across the region are introducing recipes that can be made using devices such as air fryers.
Competitive Landscape:
Leading Market Players to Launch Novel Products to Expand Their Current Portfolios
Some of the top companies in the market are developing and launching air frying devices with advanced technologies and features, such as digital connectivity, energy efficiency, and multi-mode operations. The launch of these products will help them expand their current portfolio of products and increase their business reach in various regions.
Notable Industry Development:
June 2024: Havells India Limited, an Indian electronics manufacturer, announced its partnership with Jumbo Group, a distributor of electronic products in UAE, to expand the reach of its state-of-the-art air fryers and premium juicers in the Middle East.