The global baby swing market was valued at USD 5.36 billion in 2024 and is projected to grow from USD 5.51 billion in 2025 to USD 6.91 billion by 2032, reflecting a CAGR of 3.27% over the forecast period. Asia Pacific led the market in 2024, accounting for 33.96% of the global share.
Market Overview
Baby swings are designed to replicate gentle rocking motions and typically offer features like adjustable speed settings, reclining positions, music playback, and mobile toys. These features provide parents with a hands-free solution to soothe and entertain infants, making swings a preferred choice for modern caregivers.
The increasing trend toward urban living is also influencing consumer preferences, with a noticeable rise in demand for compact and foldable swings that suit limited living spaces.
COVID-19 Impact
The COVID-19 pandemic significantly disrupted the baby swing market in 2020, as supply chain issues, factory shutdowns, and trade restrictions hampered production. Additionally, consumer focus shifted toward essential baby care items, leading to a temporary decline in demand for swings.
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Leading Market Players
- Thorley Industries LLC (U.S.)
- Mattel, Inc. (U.S.)
- Nuna International B.V. (Netherlands)
- Brevi Milano S.P.A. (Italy)
- Kids2, LLC (U.S.)
- Newell Brands (U.S.)
- Foshan Baby Bear Technology Co., Ltd. (China)
- Hauck Gmbh & Co. KG (Germany)
- Mamas & Papas (U.K.)
- Star and Daisy (India)
- Baby Bjorn AB (Sweden)
Market Segmentation
By Type:
- Manual Baby Swings (Dominant Segment – Cost-effective and preferred by budget-conscious buyers)
- Electric Baby Swings
By Application:
- Household (Leading segment due to rising global birth rates)
- Nursery
- Hospitals
- Others
By Distribution Channel:
- Offline (Dominates due to extensive in-store availability and instant purchase convenience)
- Online
By Region:
- Asia Pacific
- North America
- Europe
- South America
- Middle East & Africa
Market Drivers and Challenges
Key Growth Drivers:
- Rising popularity of smart baby swings equipped with Bluetooth, mobile app connectivity, and voice command integration.
- Growing interest in advanced safety and comfort features, especially among tech-savvy parents.
- Increased product launches by market leaders.
- For instance, in July 2022, 4moms released the MamaRoo Multi-Motion Baby Swing with Bluetooth controls, a touch interface, and Alexa integration.
Challenges:
- Safety concerns such as entanglement risks, suffocation hazards, and product recalls.
- Strict government regulations may hinder product development and market growth.
Regional Insights
Asia Pacific leads the global market, driven by a growing female workforce, rising disposable incomes, and increasing awareness of baby care products.
In North America, particularly the U.S. and Canada, consumers favor premium baby products that prioritize safety and comfort. The region benefits from strong purchasing power and a robust retail ecosystem.
Competitive Landscape
To stay competitive, key players are focusing on strategic partnerships and expanding their retail footprint.
- Nuna International B.V. collaborated with Katoji to open a flagship store in Daikanyama, Japan, enhancing brand presence in the Asia Pacific market.
Recent Industry Development
- May 2024: Graco (under Newell Brands Inc.) introduced the SmartSense Soothing Swing, featuring:
- Three reclining positions
- Five-point harness
- Patented cry-sensing technology that auto-adjusts using 1,000 combinations of motion, music, sounds, and vibrations
This comprehensive overview highlights the evolving dynamics of the baby swing market, where innovation, convenience, and safety remain key to capturing consumer interest and driving long-term growth.