Provided you have target keywords already all lined up, here are 8 ranking signals that you can optimize for your website, likely in the space of an hour or less.
By the way, these are the real deal. We got the ideas talking with one of the experts at an eCommerce SEO agency (1DigitalAgency.com).
Metadata
Most website platforms have user-friendly builder interfaces that make metadata optimizations easy. In most cases. There are some that just have blank fields where you can enter your own custom metadata.
Some search engines like Google will auto-generate metadata text for you, but don’t waste an opportunity to create your own.
Titles
Take a look at the titles on one of your pages, then take a look at your target keywords. Select a few of these, and make sure they appear in that page’s title.
Don’t just stick the keyword in there. Make it contextually relevant, and make sure you don’t just stick keywords in every title.
URL Slugs
Many website platforms, like WordPress and BigCommerce, make it easy for you to add keywords to your URL slugs, or at least to adjust them.
There’s just one thing: don’t change URL slugs for existing pages. Change the slug only at the point of inception. If you change an existing URL, you’ll likely create a 404 (a broken link).
This is a small optimization, but each little effort counts.
Category and Product Page Copy
Of the optimizations mentioned here, this is probably the best one. Remove any duplicate copy on your target pages (and anywhere) and then write new copy containing your target keywords.
Look in the search results and see what people are asking about those products; answer those questions in the product copy, and list any special features that you think prospective buyers should know.
Image File Sizes
This is a quick technical optimization you can make that can improve page load speeds. Take a look at your image files, then run some of the bigger ones through an image file compressor.
There are a lot of free ones out there that you can use whenever you need. Here’s a quick trick for you – rather than just going back and compressing all your existing images, compress them before you upload them in the first place.
Image Alt Text
Open up an image file and enter some alt text in the alt text field, inclusive of at least one target keyword relevant to that image or product.
This is a small optimization and all it will really do is increase your chances of that image showing up in the image results – but every little bit helps.
SSL Certification
Here’s another quick technical update you can make to your website; get an SSL certificate and install and configure it. It can help improve your website security which will not just boost your organic visibility, but which will also improve your user experience.
CMS Page Copy
This is the most important optimization you can make here, but it will also take the most effort. Basically, CMS pages entail long-form copy like blogs or FAQ pages.
They give you a lot of opportunity to answer questions, insert keywords, sow internal links, and attract and engage customers.
The more, better, long-form copy your website has, the more likely it is to show up in the organic search results for those target keywords.
Working with an eCommerce SEO Agency
If all of this looks like it will take too much effort, then consider hiring an eCommerce SEO agency. They can handle the keyword research along with the actual optimizations mentioned here.
For more information about Bigcommerce Web Designer and Shopify SEO Company Please visit: 1Digital Agency.