The global massage equipment market was valued at USD 25.26 billion in 2024 and is projected to grow from USD 26.76 billion in 2025 to USD 41.18 billion by 2032, registering a CAGR of 6.35% during the forecast period. In 2024, Asia Pacific emerged as the leading region, holding a 30.24% share of the global market.
The market is experiencing strong momentum driven by the growing recognition of massage therapy’s benefits in alleviating stress and muscle tension. Popular equipment such as massage chairs, back massagers, massage guns, and foot massagers are in high demand. Innovators like Osim are setting the pace, introducing smart massage chairs with features like precise body targeting, adjustable recline angles, and customizable intensity—showcasing a clear commitment to innovation.
However, the market experienced setbacks during the COVID-19 pandemic, as widespread shutdowns of spas, massage centers, wholesale stores, and supply warehouses disrupted distribution and sales channels.
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Top Company in the Massage Equipment Market:
- Johnson Health Tech (U.S.)
- Beurer (Germany)
- Ogawa World (Malaysia)
- OSIM Technologies (Singapore)
- Luraco Technologies (U.S.)
- Panasonic (Japan)
- RoboTouch (India)
- Casada Healthcare (Germany)
- Family Inada (Japan)
- Osaki (Japan)
Market Segmentation
By Type:
- Massage Chairs lead the market due to rising consumer awareness of the therapeutic benefits of full-body massages in reducing stress and managing pain. This segment secured the highest market share in 2023.
By End-User:
- The Commercial Segment dominated in 2023, driven by the strategic placement of massage equipment in high-traffic public spaces such as airports and malls. This strategy boosts visibility and appeals to both locals and travelers.
By Distribution Channel:
- The Offline Sector holds the dominant share, primarily due to the increasing availability of budget-friendly massage chairs equipped with multiple functionalities. Physical retail outlets allow consumers to test products before purchase, enhancing trust and sales.
By Region:
- The market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Key Market Drivers
- Rising Investment in Innovation:
Leading manufacturers are ramping up R&D spending to introduce advanced, user-centric massage solutions. For instance, Komoder’s 20-minute automated massage programs have been well received, offering full-body relaxation that meets the growing demand for convenience. - Durability and Comfort Preferences:
Consumers are increasingly seeking products that offer long-term comfort and durability, encouraging brands to enhance material quality and ergonomic design.
Market Restraints
- Economic Sensitivity:
The massage equipment market remains vulnerable to economic fluctuations, which can drive up production costs and impact product affordability, particularly in price-sensitive regions.
Regional Insights
- North America is positioned for continued growth, largely due to the rising number of spas and massage centers, especially in the U.S. The trend toward holistic wellness and self-care further supports regional expansion.
- In Asia Pacific, increasing disposable income and a rising health-conscious population—especially in China, India, and Japan—are accelerating demand for massage and self-care devices.
Competitive Landscape
The global massage equipment market is highly competitive, with both established and emerging players focusing on product differentiation and technological innovation. Key players are expanding their reach through:
- Strategic partnerships
- Mergers and acquisitions
- Introduction of new product lines
Notable Industry Development:
- July 2023: U.S.-based manufacturer Kneeflow launched a 3-in-1 knee massager designed for individuals experiencing knee pain and mobility issues. Utilizing infrared light technology, the device aims to reduce ligament inflammation and boost blood circulation.