The more original and creative the content, the easier it will be for others to share.
The Behind The Scenes (or “theme”) technique is a highly effective and unique piece of content. It can be easily created and regularly used to add a human touch to your marketing. Below we’ve listed reasons why we recommend Behind The Scenes photos, as well as ideas on how to incorporate them into your online marketing strategy.
The Instagram Story Downloader will help you Instagram Story Download for your next Instagram post.
Why is Instagram Behind the Scenes So Popular?
People buy from other people.
People are connected to each other.
Making your brand human, with dreams, aspirations, and motivations for why you get up every day, makes it more relatable.
When was the last time your favorite brand showed a bit of vulnerability and humility or invited you behind the scenes to see a new product they were developing? You probably got to know them better and learn more about the culture of their company.
Exclusivity.
Do you enjoy hearing about the details of your favorite movie?
They almost used a different actor or made the movie on a shoestring. If you let me, I would watch movie bloopers all day on YouTube, they are hilarious!
Don’t tell me that you didn’t see the tin foil in Leonardo DiCaprio’s hair when the famous ‘there’s enough room for two on this door? !’ scene.)
Understanding the director’s thoughts and passions adds an extra element to a movie. You feel warm and fuzzy when you watch it because you know more than others.
Inspiration for Your Behind-the-Scenes Instagram Photos.
Take a picture of yourself or your team working.
You don’t need to freak out if you think we’re talking about a selfie. Ask someone to snap a few candid photos of you at work and then talk about what your daily routine is or how you define success (which will be different for everyone). Avoid the standard inspirational quotes unless you can relate them to why it is important to YOU.
Are You Working on Something New? Share a Sneak Peek!
We love feeling special.
Think of the ‘Exclusivity Factor’ we discussed earlier.
There are a couple of options. Instagram stories work well for this. They disappear in 24 hours, AND they can be discovered, so they might entice some new people to check out your page.
We are impressed with the work Sheryl Cole, @sherylColeArt, has done in this stop-motion video. She included her hands as a way to create a human connection and show how much effort goes into each piece.
Mentioning the date your product will be ready to sell or how many there are, followed by an inspiring shot (showing your product in action), can help create a sense of urgency. This creates an urgency for people to continue following your progress.
Including your hands (or legs!) Adding your hands (or legs!) to your posts will add another dimension and show you the person behind the scenes.
In Your Free Time, What Are Your Favorite Activities?
Show them that you’re not all work and no fun (or ?!). Tell them what you like to do on your days off.
Do you have a book in your lap? Are you slamming a Sangria jug or sailing the coast with your love?
Snapchat is a great way to show yourself in a different light. Just remember that your brand will not be partying until the wee hours of the morning and making slurred remarks.
Take a Picture of Your Workspace
It’s amazing to see where the magic is created.
Snap away all coffee cups, confidential documents, and empty coffee cups.
Use hashtags like #deskgoals, #workspacegoals, or #isetups to post your photos.
How many Behind The Scenes videos should I use?
You decide what you think is best for your online visibility!
Tests Are the Best Way to Discover.
If you are unsure, we recommend you start with one post every nine (one screenshot from your Instagram gallery). Then, if your audience engages with your work or loves the sneak peeks, yes, you can add more. Then add more! Instagram is a great marketing tool, so you will be able to easily test and make mental notes of the results.
Totus, for example (who has more than 650k fans), is one of our favorite pottery makers. There is an entire feed dedicated to behind-the-scenes!
He started out with a mix of themes. He posted mostly his completed work (inspiration) and dotted around some behind-the-scenes photos.