You may have been reading about search engine optimization and SEO services for some time now. There are tons of sources out there that call SEO the best digital marketing channel of all.
The truth is that this is the case, and SEO services can be highly effective based on platform, especially since some platforms, like WordPress, BigCommerce and Shopify are fairly easy to adjust and optimize.
Other platforms, like Magento, are not. While Magento is open source and allows for endless customizations, making even basic changes to this platform requires you to be more or less a fairly experienced developer.
Magento SEO Services and Optimizations That Will Bring You More Organic Leads
While eCommerce platforms like BigCommerce and Shopify feature fairly easy to use drag-and-drop editors and themes that are easy to make adjustments, this is not the case for Magento.
Making any sort of changes to a Magento website, visual, functional or otherwise, is not an easy task, and requires a strong grasp of code and website development. Even adjusting a menu or adding a new visual to a website can be extremely difficult.
It’s not that Magento is bad for SEO, it’s just that making the optimizations necessary to buoy up a Magento website is not that easy, since making basic chances to the website is a herculean task – at least for some.
And the other aspect of this is that making those basic changes to a Magento store sometimes incurs a pretty large tech debt on the website, which can result in excess code and slow down the website. That ruins technical SEO, but even if it doesn’t it can badly harm the user experience.
The other problem here is that cleaning up this code is another big job in its own right. You can’t just clear out code, willy-nilly, because there’s a risk that it would be functioning and would harm the usability of the website.
That makes it even more difficult for your average layman or eCommerce website administrator to make impactful changes to a website, let alone optimize it for SEO.
And then, if you want to integrate Magento with third–party apps, that’s a nightmare in and of itself. Magento’s API can handle it and one of the great things about the platform is that, being open-source, it can manage nearly any integration, but therein lies the rub.
The platform can handle the integration. That doesn’t mean you can.
When it comes to optimizing a Magento website for SEO, the easiest aspect is writing copy for CMS and product pages that’s optimized for readers and search engines. Just inserting text on an existing page and adding some header tags is most of what you need for content optimizations.
But at the same time, if you want to expand the page, add an entirely new page, or add a new page feature, that’s where the trouble begins.
So again, it all goes back to hiring a specialist for Magento SEO services.
Hiring a Specialist for Magento SEO Services
Hiring a professional for Magento SEO services can make a big difference in the cost and return of your digital marketing strategies.
That is, assuming not only that the specialist in question is truly an SEO expert and a Magento expert.
Experience and expertise with the platform itself are pivotal here. Any schmuck that can optimize copy and do a bit of keyword research can get organic rankings to improve, but not for a Magento website.
No, for that, you need someone that knows how to perform the technical SEO optimizations for a Magento website, too, and that’s a special breed – but it stands to make a big difference for your website.
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