It seems like these days, digital marketing and Shopify SEO experts are a dime a dozen. It’s gotten to the point where level-headed people will look at a marketer’s or agency’s website and innately assume the entire thing is an offshored, propped up smoke and mirrors charade.
While this is often the case, it is not always the case. There are still some Shopify SEO experts out there that offer legitimate services. Here are 4 ways you can tell when you’ve found the real deal.
You Can See the Website in the Organic Rankings
This is the critical piece and without this, it is a sure thing you’re not working with a Shopify SEO expert.
The website of this agency – or individual entrepreneur – or client should be showing up in the organic search results, and it shouldn’t be hard to find.
You should also be able to find the website when searching for some relatively short-tail keywords, too.
It’s one thing to rank for a long-tail query like a question, but to rank for things like “Shopify SEO” or “Shopify SEO services” is a lot harder.
If the expert ranks for short-tail keywords, that’s a sign that this expert is doing something right.
And, obviously, the more keywords the website is ranking for, the stronger a testament that is to the expert’s knowledge of SEO.
The Shopify SEO Expert in Question Doesn’t Promise Fast Results
If you’re looking into working with a Shopify SEO expert because you need services for your website, then it’s critical that this expert does not promise fast results.
The thing about SEO is that, with low domain authority, and even with excellent quality content and a whole lot of backlinks, SEO is still a slow burn.
For most businesses that engage in it, it takes 6 months or longer before results start to materialize in earnest. For most, it takes more than a year.
Therefore, any expert that promises results, especially in any given window of time, is probably blowing smoke.
Honestly, in the spirit of fairness, it’s better if this expert does not promise anything at all. Nothing in digital marketing is guaranteed.
This “Expert” Started Work on the Website When Domain Authority Was Still Very Low
It’s one thing to get a lot of organic results with a domain authority of about 40 – but guess what, almost no websites have that.
The vast majority of websites on the internet have very low domain authority scores and it’s hard to get them to show up in the organic SERPs.
If this Shopify SEO expert got the website in question to rank organically and the domain authority was, say, less than 20, that is a lot more impressive than if he or she was working with a website with a higher domain authority.
The Website in Question Is Built on Shopify
This is self explanatory. It’s not nothing to get any website to rank, but if you specifically need a Shopify SEO expert, then that’s what you need to find.
Fast-Track Your Search for Shopify SEO Expert
If you’re looking for a tried and true Shopify SEO expert, start your search in the organic search results, as indicated by this short post.
Pull your top two or three leads right off the tops of page one (being careful to avoid the paid ads) and give each of them a call.
See that they offer through their scopes of work and let them know what your goals are, and take it from there.
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