Hiring a Shopify SEO company is an expensive proposition. You’ll want, at the very minimum, to make sure that you’re getting your money’s worth.
Doing so requires you to put in a little extra legwork before you hire. Here’s how to do just that.
Search the Organic Results by Industry-Specific Keywords
First thing you need to do is find an SEO company that shows up in the organic search engine results pages for your industry.
This is necessary because familiarity with an industry is more important, all things considered, than familiarity with a platform, since content is the backbone of SEO.
Ignore the paid ads because you can literally see how proficient these companies are with SEO solely by how they show up in the search results.
Pick Three That Appeal to You
Once you’ve found a few SEO companies in the organic search results that serve your industry, pick three that work for you. You may need to revise this list, but we can start with three.
Look Through Their Website for Case Studies or a Client Portfolio
Take a close look through the website of these prospective Shopify SEO companies. What you want to see is one of two things (if not both): a client portfolio and a bunch of case studies.
A client portfolio will give you a high-level overview of the clients the company has served, as well as their respective niches.
Case studies should give you insight into the actual keyword research and strategy positioning the company took before a campaign – in addition to much more valuable information.
For instance, a case study should tell you about the actual ranking factors that the SEO company in question as well as what metrics responded.
Metrics to be on the lookout for – which should be communicated through a case study – include organic impressions and clicks, click through-rate, time on page, pages per session, and of course conversions and revenue figures.
This will give you some estimation of what sorts of results, if any, this company can deliver for you.
Check Reviews and Testimonials
If everything has checked out so far, you can proceed with your three candidates. The next step is to take a closer look at reviews and testimonials.
These will give you some insight into how actual customers felt about actually working with the SEO company in question.
Reviews and testimonials on the company website are acceptable up to a point, but remember that the company may be able to curate these for more positive optics.
It’s better to look for reviews and testimonials that appear off of the company website, such as on Google, Clutch, BirdEye, and other disinterested boards, as these are less likely to be biased.
Call and Verify Experience with the Shopify Platform
If you’ve been able to find client portfolios, case studies, and positive reviews and testimonials for all three candidates so far, now you can actually call them and vet their process as well as their experience, specifically, as a Shopify SEO company.
By the way, if any of the three candidates failed at any point along this way so far, just go back to the drawing board and repeat the process.
That’s It – You’re Well on Your Way to Hiring a Shopify SEO Company
Once you’ve found a Shopify SEO company that appears in the organic results, has a client portfolio and case studies, positive reviews and testimonials, and can in fact demonstrate proficiency with the platform, then you’re well on your way to hiring, and chances are you’ve made a good choice. Now you just need to figure out which of them you like best!
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