Not sure what to ask an eCommerce SEO agency before hiring to make sure you get a good deal? Start with these.
- How long will it take to see results?
Run from promises. The answer should be 6 months to 12 months, if not longer.
- How many ranking factors do you optimize?
There are over 200 and no eCommerce SEO agency can work with them all. Still, you want to see good effort.
- Do your writers work in house?
Content is the definitive pillar of SEO; the agency should have in-house writers.
- Can I see a list of domains you use for backlinking?
Some agencies fly under the radar by using garbage websites with low domain authorities for backlinking. Don’t let your website be one of the victims of cheap links.
- How much of your team is outsourced?
Many SEO agencies leverage the economy by outsourcing crucial work overseas to save money, but this can easily impact the quality of deliverables.
- Show me a list of your current page-one ranking keywords
If they can’t, walk away. They’re selling SEO and should be on page one for something.
- How do you keep up with Google algorithm updates?
There’s no single answer to look for here but make sure there’s something. You need to work with an agency that has vision.
- What other supporting marketing services do you offer?
SEO doesn’t work in a bubble and most marketing strategies are multi-pronged.
- Do you also work with designers or developers?
Some aspects of SEO are based in UX, which can be heavily impacted by design and development.
- Let me see a list of your top performing blogs and landing pages?
Again, this agency had better have some pages and blogs that rank on page one if they expect your business.
- How will you address SEO downturns?
It’s not “if,” it’s “when.” No traffic curve is positive forever. They should have a plan for recovery when things don’t go as expected.
- What’s your strategy for selecting the right keywords?
Hopefully, this agency knows to look for keywords that are associated with intent to purchase, and not just those that will garner more impressions.
- How will I communicate with your team?
This is more of a formality but you still need to know how to get in touch with your project manager.
- How long have you been in business?
You should be leery of working with any eCommerce SEO agency that’s less than 10 years old.
- Can you show me a list of reviews or testimonials?
You need to see some good ones but there should also be some in the mix that are less than stellar so you can get a real impression of whom you’re working with.
- Can you show me case studies that have data?
There should be client case studies that show how and where impressions, clicks, overall traffic, and conversions and revenue increased.
- Let me know what clients you’ve served in my industry?
It’s safest to work with an agency that has demonstrated experience in your vertical.
- What will you do if and when my website loses traffic?
It could be swapping keywords, it could be taking a new direction with content – but it had better be something.
- What is the typical ROI for a client in my industry?
Digital marketers all agree SEO offers the highest ROI of all digital marketing channels – but what it should be for your industry may vary.
- What deliverables are included in this campaign?
Agencies all offer different things. Some just do technical updates, others publish copy, and some build links. Make sure you know what you’re buying.
Getting Started Working with an eCommerce SEO Agency
Those are some of the best questions for you to ask any prospective eCommerce SEO agency. Now get out there and find one!
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