Global Air Freshener Market to Reach US$ 15.97 Billion by 2030, Growing at a 3.6% CAGR
Summary: The global air freshener market, valued at US$ 12.47 billion in 2023, is projected to reach US$ 15.97 billion by 2030, growing at a compound annual growth rate (CAGR) of 3.6%. This growth is driven by increased consumer demand for innovative air care products, along with rising awareness about indoor air quality and fragrance preferences. The market is segmented across various product types, applications, and distribution channels, offering ample growth opportunities for key players.
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A) Market Size The air freshener market was valued at US$ 12.47 billion in 2023, and it is expected to grow at a CAGR of 3.6% from 2024 to 2030. This growth trajectory is reflective of the rising demand for fresheners that cater to both residential and commercial spaces. Increased urbanization, growing disposable incomes, and a focus on enhancing living and working environments are expected to drive market growth.
B) Scope and Research Methodology The comprehensive research includes a detailed analysis of various factors affecting market growth, including consumer behavior, product innovations, technological advancements, and the competitive landscape. The study combines qualitative and quantitative methods to provide an in-depth outlook on market dynamics and projections from 2024 to 2030. Data is sourced from primary and secondary research, and validated through rigorous market assessments.
C) Report Coverage The report covers the entire spectrum of the air freshener market, including products, applications, and geographic regions. It delves into the competitive landscape, profiles of leading companies, and future growth opportunities. The study also examines the impact of COVID-19 on the market and how companies have adapted to new consumer demands and supply chain challenges.
D) Overview The air freshener market is experiencing notable growth due to evolving consumer preferences and the increasing importance of air quality in both residential and corporate settings. The demand for air fresheners is further fueled by the growing number of product variants, including sprays, gels, electric fresheners, and candles, offering consumers a wide range of choices to meet their needs.
E) Dynamics Several dynamics are influencing the air freshener market, including:
- Consumer Trends: Rising awareness about the importance of air quality and demand for eco-friendly products.
- Product Innovation: Introduction of new fragrances, smart air fresheners, and longer-lasting solutions.
- Regional Growth: Expanding urban centers, particularly in Asia-Pacific and North America, contribute to increasing demand.
F) Segmentation The air freshener market is segmented by product type, application, customer type, and distribution channels:
- Product Type: Sprays/aerosols, electric air fresheners, gels, candles, and others.
- Application: Residential, corporate offices, cars, and others.
- Customer Type: Individual and enterprise customers.
- Distribution Channels: Supermarkets/hypermarkets, convenience stores, online retail, and other distribution channels.
G) Key Players Include:
- Procter & Gamble Co.
- Reckitt Benckiser Inc.
- Henkel KGaA
- Church & Dwight Co. Inc.
- Car-Freshener Corporation
- SC Johnson & Son Inc.
- Kobayashi Pharmaceutical Co. Ltd.
- Godrej Household Products Ltd.
- Farcent Enterprise Co. Ltd.
- Jarden Corporation
H) Key Offerings Leading companies are focusing on expanding their product portfolios by introducing innovative air fresheners, including eco-friendly options and smart devices. The development of new fragrances, and the integration of technology into products, like app-controlled air fresheners, are some of the primary growth strategies.
I) Table of Contents:
- Introduction
- Market Dynamics
- Market Segmentation
- Competitive Landscape
- Regional Analysis
- COVID-19 Impact Analysis
- Future Market Projections
- Key Companies and Strategic Insights
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