Local SEO: Learn 7 tips on how to do this strategy on Google 2024
Wondering how to do local SEO For Calgary Business?
Know that this is already a major step forward for your company.
Many businesses today consider that a national SEO, to compete with any and all companies in their field, is sufficient.
But in fact, local SEO can give much more results in the short term. After all, it will reach an audience close to your establishment. This audience will find it much easier to visit your store.
What would be the point, for example, of being in Belo Horizonte (MG) and finding a cheap and innovative car wash in Calgary? If the customer is in BH, he will want to wash his car in the city, and not in the capital of Calgary.
What local SEO does is search engine optimization considering the geolocation of the search Specially for Canada.
Thus, when carrying out a query, the user will find results close to their home, work, etc.
This type of optimization is very suitable for businesses, especially those who work with physical establishments.
In addition to more public, this type of strategy can increase visibility in the region. Then, your business will be able to stand out compared to your competitors.
A company easily found in search engines still has its authority increased. The user understands that, if the entrepreneur cares about making a good presentation on the internet, he probably has something to offer.
Throughout the text, we present how to do local SEO the right way. Keep reading!
How to do local SEO? 7 definitive tips to do:
Now that you know why to do local SEO, you may be wondering what the steps are. To help you position your website in your neighborhood, city, etc., we have listed several below. Follow along!
Fix your website errors:
The first step to doing local SEO is checking your website. To do this, carry out an analysis using SEO analysis tools, such as SEO Analyzer.
This analysis will present the errors that need to be corrected on the portal. Like your loading speed, broken links, content errors, etc. Click Here for SEO Services in Calgary
Correct the problems that are highlighted. This will considerably improve the perception of your page by Google and other search engines.
Then insert into the website:
- Complete information on the establishment’s address, with telephone number and map;
- A “click to call” button, so the user can easily call your store;
- Testimonials from other customers, as this will give credibility to the brand. Be careful not to invent testimonials; take advantage of the opinion of your real customers; It is
- The name of your city/neighborhood a few times throughout the site, such as in the page title and description For Calgary Canada.
Create your Google My Business:
This means that users will search for your business on Google. Therefore, it is essential that your company is registered on Google My Business.
This is a free tool that creates a detailed company profile. Not only with the business address, but also with access to Google Maps.
This way, the user will have an easier time finding their way to the establishment.
Not to mention that Google prioritizes companies registered on Google My Business in its search results.
To do your local SEO correctly, enter the business address, photos of the company and products, list of products/services, opening hours, website, contact phone number, etc. in the registration form.
Produce content for local SEO:
Firstly, it is very worth investing in so-called content marketing. With it, you will produce materials for your blog, using keywords that will draw attention to your website.
More than drawing attention to these keywords, Google will understand that your business is offering valuable content to the user. And valuable content is what the search engine values most.
Therefore, do good keyword research using SEO tools. Remember to especially use local keywords. Then, produce frequent content for a blog within the site. Contact us for SEO Expert in Calgary
Optimize blog and website pages:
Knowing how to do local SEO will, without a doubt, generate great results. You’ve seen this so far, haven’t you?
Another tip for investing in this strategy is to optimize the pages that already exist on your portal. From the blog and fixed pages, such as the website’s Home page.
To do this, enter important keywords through the portal. Including in the titles and meta description of material already posted.
Establish a presence on social media
And this should be done not only on your website, but also through social media.
Compared to Google, the search within the networks themselves is not as large.
Because spend around 225 minutes a day connected to social media. Therefore, a huge audience “hides” on Facebook, Instagram, Twitter, etc.
If you reach them with content, you will not only attract them to your business. It will attract the attention of Google, which will understand your business’s concern in producing content on several fronts.
Get reviews for your business:
How about asking your customers to review your company online? This can be done on sites like Google, Facebook, Trip advisor and more.
With a good evaluation from your current consumers, search engines will understand that your company is relevant. So, you will consider it for better positioning in search results.
In other words, your business will appear in the top positions after a search for new users. This is great since 75% of users don’t get past the first page of search results.
Monitor your local SEO results:
SEO is not a “definitive science”. Therefore, it changes, as do Google’s ranking factors. After all, what has put your website in 1st place today may not work tomorrow.
Therefore, it is essential to monitor the results of your SEO strategy. Constantly. This way, you will be able to make changes whenever necessary.
Now you know how to do local SEO! You will certainly put this strategy into practice. But, if you prefer to have help when investing in local SEO, contact us!