Local keyword research for SEO: what it is and how to do it in canada

Andrew strauss

seo agency in calgary

Local keyword research for SEO: what it is and how to do it

Do you know the results of building a marketing strategy based on local keyword research? The strategy is recommended to improve organic positioning, generate visibility and more chances of winning customers.

Many brands adopt this method mainly thinking about providing the best experience to users and meeting their local demands. Search optimization also increases the authority of the business — which can make it easier to gain the trust of the public and the search engine itself.

Want to understand how keyword research for local SEO works in practice? Follow below and check it out!

How important is local keyword research for calgary business?

Every professional who works in the field of digital marketing knows the importance of good keyword research to enhance business strategy in Calgary Canada. Through search, for example, it is possible to assess how often potential audiences show interest in finding products and/or services.

However, in cases of financial establishments, such as restaurants, stores, supermarkets, distributors, among others, the recommendation is to invest in local SEO — especially if the majority of the customer base is located in the same city or region as the business in Calgary Canada.

Practicing local SEO research makes all the difference when building a marketing campaign. With this, it is possible to establish a strong keyword strategy that allows your brand to be found more easily by potential new customers.

How to perform local keyword research?


Local keyword research takes into account the geographic component, that is, the region or neighborhood where the business is located. The action identifies good ranking opportunities and helps define, for example, content production guidelines.

But there are also other practices that are relevant to good local keyword research. See below!

Define the most relevant terms:


The first step is to list which terms and keyword variations cover the products and services sold by the enterprise. At this point, it pays to be very specific and use location markers. For example: agency specializing in SEO in SP. for SEO Services in Calgary Get in touch with us

Use a search tool:


Recommended SEO tools such as Google Ads, Ubersuggest and Semrush are also used to help build a list of local keywords. When searching for a term, it is possible to obtain useful information and identify which keywords users usually reach the pages for.

Check your competitors’ results:


Another tip is to analyze the business’s local competition and check its positioning in searches. This action is also an excellent alternative for carrying out local link building — giving you even more chances to form partnerships and gain visibility in the local community Calgary Canada.

Create a report:


With the use of SEO tools, you can get search traffic volume estimates for keywords under consideration. Therefore, it is worth creating a report with the most relevant terms and, from there, defining which ones will be part of your marketing strategy. Contact us for SEO Expert in Calgary

Remember that searching for local keywords is one of the most relevant actions today to strengthen a brand’s positioning. To do this, you can seek specialized support from an SEO agency or consultancy — which works to contribute to business growth.

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