India Nutraceuticals Market: Trends, Competition, and Opportunity Analysis from 2018 to 2028


As per the detailed analysis presented in the TechSci Research report titled “India Nutraceuticals Market– Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the India Nutraceuticals Market achieved a valuation of USD 6113.20 million in the year 2023. Forecasts indicate a promising trajectory, with an expected Compound Annual Growth Rate (CAGR) of 11.39% during the forecast period from 2025 to 2029. The growth in this market is attributed to various pivotal factors that have collectively shaped its dynamics.

Population Dynamics: The India Nutraceuticals Market has been witnessing robust growth, primarily due to the nation’s rapidly expanding population. This demographic shift, coupled with an increasing awareness of health and evolving dietary preferences, has created a fertile ground for the nutraceutical industry.

Health Awareness and Dietary Preferences: Changing lifestyles have contributed to a surge in lifestyle-related diseases, such as diabetes, obesity, and heart ailments. This, in turn, has prompted individuals to shift their mindset from treatment-centric approaches to wellness-focused health solutions, driving the demand for nutraceutical products.

Cultural Affinity for Herbal Remedies: India boasts a rich heritage of traditional medicine systems like Ayurveda, emphasizing the use of natural ingredients and herbs for medicinal purposes. This cultural affinity for herbal and plant-based remedies aligns well with the nutraceutical industry’s focus on natural and organic ingredients. Consequently, there is a growing preference among Indian consumers for Ayurvedic and herbal nutraceuticals.

Government Initiatives: The Indian government has recognized the potential of the nutraceutical industry and introduced several initiatives to promote its growth. These initiatives encompass regulatory frameworks, the promotion of traditional medicine systems like Ayurveda, and research and development efforts to validate the efficacy of traditional remedies.

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on  India Nutraceuticals Market.” –

Support for Startups: The government has extended support to startups in the nutraceutical sector, leading to the emergence of innovative products and formulations, thereby fostering the industry’s growth.

Global Export Promotion: India actively promotes the export of nutraceutical products to international markets, enhancing both the industry’s revenue and the country’s reputation as a source of high-quality nutraceuticals.

Consumer Awareness Campaigns: Collaborating with industry associations, the government conducts awareness campaigns to educate consumers about the benefits of nutraceuticals and their role in maintaining good health.

Infrastructure Development: The government has invested in infrastructure development for the cultivation and processing of nutraceutical ingredients, particularly in regions rich in medicinal plants.

In conclusion, the nutraceutical market in India is on a growth trajectory driven by factors like population dynamics, changing health consciousness, and a cultural affinity for herbal remedies. The government’s proactive initiatives, regulatory framework, and support for research and development have played a pivotal role in fostering the growth of the nutraceutical industry. As India continues to prioritize wellness and preventive healthcare, the nutraceutical market is expected to further expand, offering a wide range of innovative and health-enhancing products to consumers both within the country and on the global stage.

Who Will Benefit from this Report?

  1. Healthcare Professionals: Medical practitioners, nutritionists, and dietitians will gain valuable insights into the nutraceutical market, enabling them to advise patients on health-enhancing dietary choices.
  2. Nutraceutical Industry Stakeholders: Manufacturers, distributors, and marketers of nutraceutical products will benefit from a comprehensive understanding of market trends and growth opportunities.
  3. Government and Regulatory Authorities: Regulatory bodies, policymakers, and government agencies can utilize the insights to make informed decisions related to nutraceutical regulations and promotion.
  4. Researchers and Academia: Researchers, universities, and research institutions will find valuable data on traditional remedies and herbal ingredients, as well as avenues for research and development in the nutraceutical sector.
  5. Investors and Market Analysts: Investors and market analysts seeking to identify growth prospects and investment opportunities in the nutraceutical market will find this report invaluable.
  6. Consumers and Public Health Officials: Individuals seeking health-enhancing products and public health officials working to promote wellness will gain insights into the benefits of nutraceuticals and their role in preventive healthcare.
  7. Food and Beverage Industry: Companies in the food and beverage industry can explore opportunities for incorporating nutraceutical ingredients into their product lines to meet the growing demand for healthier options.

Major companies operating in India Nutraceuticals Market are:

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“The future of India’s nutraceuticals industry appears promising. With a growing awareness of health and wellness, increasing incidence of lifestyle-related diseases, and a focus on preventive healthcare, the demand for nutraceutical products is expected to rise significantly. Innovations in product development, including natural and herbal formulations, will likely drive market growth. Additionally, favorable government policies and investments in research and development will boost the sector. As consumers seek safe and effective dietary supplements and functional foods, the Indian nutraceuticals market is poised for steady expansion, offering opportunities for both domestic and international players in the coming years.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

India Nutraceuticals Market Segmented By Category (Dietary Supplements, Functional Beverages, Functional Foods), By Source (Plants, Animals, Microbial), By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets & Hypermarkets, Others), By Sector (Urban, Rural), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of India Nutraceuticals Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Nutraceuticals Market.

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