Herbal Tea Market Trends, Price, Share, Size, Growth, Analysis, Report, Forecast 2023-2028


Herbal Tea Market

The ‘Global Herbal Tea Market Price, Trends, Size, Share, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global herbal tea market, assessing the market on the basis of its segments like raw materials, types, packaging, distribution channels, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.

Herbal Tea Market Price, Trends, Growth, Analysis, Industry Report, Key Player, Major Segments and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Size (2022): Around USD 3.57 Billion
• Forecast CAGR (2023-2028): 6.60%
• Forecast Market Size (2028): Nearly USD 5.24 Billion

A major factor driving the global herbal tea market is increasing health awareness among consumers. Many individuals are replacing conventional teas with herbal teas due to their several health benefits such as antioxidant properties, enhanced digestive health, and improved sleep patterns. Furthermore, the growing preference for organic herbal teas free of any additives and preservatives is also expected to boost the market in the forecast period.

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The rising popularity of green tea owing to its multiple health benefits is another factor that drives the market. This tea improves the metabolism of the body, reduces the risk of cardiovascular diseases, and controls sugar levels. Furthermore, it can be supplemented with different herbs and flavours to enhance its nutrition and flavour profiles. The growing shift towards healthy beverages is also anticipated to favour the market in the coming years.

Chamomile tea also holds a significant share in the global herbal tea market as it provides several benefits such as relaxation during sleep, decreased levels of anxiety, improved heart health, and relief from sore throat and cold. Moreover, its anti-bacterial properties make it viable in combating harmful bacteria inside the body, further fuelling the market growth.

Herbal Tea Industry Definition and Major Segments

Herbal tea, also known as herbal infusions, is a blend of several herbs, spices, edible plant materials, fruits, leaves, flowers, and bark, among others. It has a refreshing aroma and minty flavour, and offers several health benefits such as reduced stress and improved sleep pattern as well as immune and digestive health.

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On the basis of raw material, the market is classified into:

• Green Tea
• Black Tea
• Yellow Tea
• Others

Based on type, the herbal tea market is segmented into:

• Chamomile
• Peppermint
• Lemongrass
• Ginger
• Hibiscus
• Turmeric
• Others

On the basis of packaging, the market is categorised into:

• Loose Tea
• Tea Bags
• Plastic Containers
• Aluminium Tins
• Others

Based on distribution channel, the market is classified into:

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

On the basis of region, the market is divided into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Herbal Tea Market Trends

A key trend propelling the growth of the global herbal tea market is the growing consumption of innovative herbal tea recipes. Some of these recipes include energy herbal tea, chamomile and turmeric evening tea, herbal tea blends, floral herbal tea, and cranberry spice tea, among others.

The rising popularity of exotic tea blends from different cultures is also expected to augment the market growth. Additionally, many manufacturers are implementing innovative techniques such as formulating new flavours and utilising biodegradable packaging to attract more consumers and gain a competitive edge.

Increasing research activities aimed at evaluating the benefits of different types of herbal teas are also likely to fuel the market growth. For instance, in July 2023, the Chula Facility of Medicine announced the result of the study on ‘Wang Yam Yen’ herbal tea in collaboration with the Thai Traditional and Alternative Medicine department. According to the study, this Thai herbal tea can stimulate lactation in new mothers and can prove to be an effective solution for prevalent issues of low breast milk.

North America accounts for a sizeable share of the global herbal tea market owing to the increased health consciousness among consumers. The growing focus on weight management, rise in disposable incomes, and surge in the number of small businesses that manufacture herbal tea are crucial factors supporting the market in the region.

Key Market Players

The major players in the global herbal tea market report are:

  • The Hain Celestial Group, Inc.
  • Pukka Herbs Limited
  • Tielka Pty Ltd
  • Culinary Teas
  • Harney & Sons Fine Teas
  • Twining and Company Limited
  • Numi, Inc.
  • Bigelow
  • MJF Group (Dilmah)
  • Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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