Personalized Nutrition Market: Growth Prospects and Sizing Forecast to 2028


Global Personalized Nutrition Market Report 2028

Market Overview

According to TechSci Research’s report titled “Global Personalized Nutrition Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the global personalized nutrition market reached a valuation of USD 12.50 billion in 2022. It is poised to exhibit a compound annual growth rate (CAGR) of 16.4% during the forecast period from 2024 to 2028. This market primarily leverages individual genetic and personal data to offer tailored nutritional guidance, products, or services, with the goal of promoting long-term dietary behavior changes for enhanced health.

Personalized Nutrition’s Impact and Evolution

Personalized nutrition has been integral to the practice of registered dietitians since the inception of their profession. It involves crafting customized nutritional guidance that addresses not only physical but also clinical and emotional needs of patients. The COVID-19 pandemic has played a pivotal role in driving the growth of the personalized nutrition market, with a notable shift in people’s inclination toward adopting healthier lifestyles and immune-boosting diets. This heightened health consciousness has led to increased demand for personalized nutrition solutions.

Today, personalized nutrition has evolved to encompass a holistic approach, involving assessments of an individual’s genetic traits, dietary preferences, physical activity, sleep patterns, microbiome, and metabolic rates. Rising consumer awareness of their dietary choices, coupled with a preference for dietary supplements, is further bolstering the market’s expansion. Individuals are increasingly opting for multivitamins and mineral supplements, primarily in capsule and tablet forms, reflecting changing lifestyles and a heightened focus on health and fitness.

Market Drivers and Growth Factors

Several factors are expected to contribute to the growth of the personalized nutrition market. Rising health awareness, the digitalization of healthcare, and an aging population worldwide are significant drivers. Furthermore, shifting consumer preferences toward highly nutritious foods based on their nutritional content are anticipated to stimulate the adoption of personalized nutrition approaches, thereby fueling market expansion. The growing popularity of tailored nutritional guidance for individual needs, especially in addressing obesity and unhealthy eating habits, will drive market traction.

Browse over 26 market data Figures spread through 91 Pages and an in-depth TOC on “Global Personalized Nutrition Market.” –

Understanding Personalized Nutrition

Personalized nutrition involves designing diets tailored to meet individual nutritional needs, uncovering comprehensive profiles of metabolism, environmental exposure, genetic makeup, personal wellness objectives, and microbiome composition. It is a field that, according to the American Nutrition Association, has the potential to unveil human individuality and facilitate the development of nutrition strategies for disease management, prevention, and treatment, all in pursuit of promoting healthy lifestyles.

Market Innovation and Initiatives

Key players in the personalized nutrition industry are leading innovation initiatives. For example, in November 2019, Amway, a US-based multinational company, announced a significant investment of USD 200 million in China to establish an innovation center focused on dietary supplements. This center aims to offer individuals customized solutions for personalized nutrition, driving further market growth.

Challenges and Impediments

Despite the promising growth prospects, the personalized nutrition market faces challenges, including the high cost associated with personalized nutritionists and limited awareness. Additionally, the cost of dietary supplements and nutrition plans, along with the complexity of the approach, may impede market growth. Regulatory presence in the personalized nutrition sector is also expected to present challenges in the forecast period.

Market Segmentation

The Global Personalized Nutrition Market is segmented into several key categories:

Product Type:

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Others

Among these, the tablet segment dominated the global personalized nutrition market in 2022.

Regional Distribution:

  • North America
  • Asia Pacific
  • Europe

North America held the largest revenue share in the personalized nutrition market in 2022, driven by factors such as rapid R&D in clinical nutrition and the presence of numerous startups and incubation companies focused on personalized nutrition. In contrast, Asia Pacific maintained a steady revenue share, propelled by the demand for nutritional supplements and a growing awareness of health and fitness. Europe accounted for a moderate revenue share, with factors such as sports clubs offering personalized nutrition programs and regulatory frameworks shaping the market.

In summary, the global personalized nutrition market is poised for significant growth, driven by evolving consumer preferences, technological advancements, and a growing emphasis on health and wellness.

What You’ll Find in the Sample Report

The sample report delves into the comprehensive landscape of the personalized nutrition market, offering insights into its size, trends, competition, and future opportunities.

Who Will Benefit from This Report

This report is invaluable to industry professionals, investors, and researchers seeking a deeper understanding of the global personalized nutrition market.

Major companies operating in Global Personalized Nutrition Market are:

  • DSM
  • Herbalife Nutrition Ltd
  • Metagenics, Inc.
  • DNAfit
  • Nutrigenomix Inc.
  • Atlas Biomed Group Limited
  • Habit, LLC
  • Bactolac Pharmaceutical
  • Balchem Corporation

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Customers can also request for 10% free customization on this report.

“Increasing awareness among individuals regarding the improvement of general health and well-being, coupled with the growing use of smart health monitoring devices and the rise in the geriatric population, are key drivers of market revenue growth. The consumption of personalized nutrition supplements is gaining popularity among athletes and geriatric patients. According to the World Health Organization (WHO), the number of individuals aged 80 years or older is projected to triple between 2020 and 2050, reaching 426 million. The demand for personalized nutrition products is being fueled by the dietary supplement requirements of health-conscious individuals, as nutritionists and dietitians worldwide are rapidly recommending tailored diets that align with individual lifestyles and medical histories. The intake of high-calorie foods and unhealthy lifestyles adversely affect the immune system of individuals. Research indicates that an unhealthy diet contributes to approximately 678,000 deaths annually in the U.S. due to nutrition and obesity-related diseases. These indicators are driving the strategic demand for personalized nutrition solutions. Furthermore, major international public health organizations such as the WHO and the European Public Health Association (EUPHA) are spearheading various health and fitness awareness programs, further boosting the demand for personalized nutrition products. Recent advancements in research and development (R&D) activities in clinical nutrition are noteworthy, as numerous organizations are working towards innovative personalized nutrition solutions based on consumer lifestyle studies. Smart health monitoring devices are facilitating R&D efforts by providing real-time consumer data insights to personalized nutrition companies. Additionally, research institutes such as the National Institutes of Health (NIH) in the U.S. and others are offering grant funding to develop Artificial Intelligence (AI) algorithms to predict individual responses to food and dietary patterns. These factors are driving the revenue growth of the market.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Global Personalized Nutrition Market By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others), By End User (Direct-To-Consumer, Wellness & Fitness Centers, Hospital & Clinics, Institutions), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Personalized Nutrition Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Personalized Nutrition Market

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