Rise in participation of women in sports and fitness and increasing social media influence and celebrity endorsement are the leading factors driving the India sports apparel market.
According to TechSci Research report, “India Sports Apparel Market– By Region, Competition Forecast & Opportunities, 2019-2029F,” the India sports apparel market is expected to grow during the forecast period due to the rise in consumers’ adoption of fitness activities like aerobics, swimming, running, and yoga. Sportswear is apparel that is widely worn by both men and women who participate in physical activities. Moreover, the Indian sports apparel market will grow during the projected period due to Indian icons routinely supporting their own sports brands.
The increasing government initiatives such as The Khelo India Scheme, has been influential in highlighting the obstacles that girls and women face while participating in sports. The government is also focusing on developing strategies to overcome obstacles and boost sports participation. The number of women competing in the Khelo India Games increased by 161% between 2018 and 2020. Thus, with increasing participation of women in sports and fitness the market for India sports apparel will grow at a faster rate.
Additionally, the growing use of social media among Indian consumers and the increasing health awareness are leading to a significant rise in the demand for sports apparel in India. In addition to this, the athletic apparel industry has been concentrating on various trends including change in consumer behavior, the digital revolution, and industrial changes. Also, modern organized retail has been coordinating strategies for logistics and distribution that target both urban and rural population and supports future market expansion. Such factors are expected to boost the market growth of sports apparel in India during the forecast period.
The rise in the number of people who continue to work from home are more likely to engage in exercises such as aerobics and yoga. As a result, athleisure has gained popularity, which has led to a significant increase in the demand for sports apparel in India. This shows a perspective change from traditional attire towards sportswear. Many people have a new perspective on sports and fitness in general as they are becoming more health conscious. Also, consumers are shifting towards online shopping which is further contributing to the market growth of sports apparel in India.
Major multinational sportswear brands like Reebok, Adidas, Nike, and Puma have all had presence in the Indian market for more than 20 years in the past. They have grown by collaborating with sports events. For instance, Puma India sponsored the Indian Premier League (IPL) in 2021 with the aim to promote their brand.
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The India sports apparel market is segmented based on product type, end user, distribution channel, region, and competitional landscape.
Based on product type the market is further fragmented into t-shirts, sweatshirts, sports vests, track pants & tights, others, which include swimsuits, sports hoodies, sports bra, etc.). Among these, due to widespread preference, sports t-shirts are anticipated to dominate the market. T-shirts are popular choices among people as they offer a high level of comfort.
Based on distribution channel the market is segmented into exclusive stores, supermarket/hypermarket, multi-branded stores, online, non-retail. Among these segments online is the fastest growing segment due to a wide selection of consumer goods available on a single platform.
Based on end user the market is further fragmented into men, women, and kids. The market analysis also studies the regional segmentation among North, South, East and West.
Key market players in the India sports apparel market include:
- Puma Sports India Pvt Ltd
- Adidas India Marketing Private Limited
- Nike India Private Limited
- Under Armour India Trading Private Limited
- ASICS India Private Limited
- Fila Holdings Corporation
- SSIPL Lifestyle PVT LTD (Lotto)
- Decathlon Sports India Private Limited
- Shivnaresh Sports Pvt Ltd
- Skechers South Asia Private Limited
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“Indian sports apparel market players are focusing on introducing new product line and promoting their products by collaborating with cricket and other sporting events. These are the major trends that are anticipated to have a positive impact on the growth of the sports apparel market throughout the projected period. Also, the benefits of sports apparel, such as flexibility of the material, and comfort, are other factors fueling the sports apparel market in India”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Sports Apparel Market, By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others (Swimsuits, Sports Hoodies, Sports Bra, etc.)), By End User (Men, Women, Kids), By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Non-Retail), By Region, Competition , Forecast & Opportunities, 2019-2029F,” has evaluated the future growth potential India Sports Apparel Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the sports apparel market in India.
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