Rising demand for non-wired bras, increased awareness of breast cancer, and changing lifestyles of consumers drive the silicone bra market in the United States.
According to the TechSci Research report, “United States Silicone Bra Market– By Region, Competition Forecast and Opportunities, 2017-2027”, the United States Silicone Bra Market is anticipated to grow at an impressive rate in the forecast period. A special gel known as silicon is used to create silicone bras, which are backless, strapless, self-supportive, and self-adhesive bras that look flawless and give the breasts an effortless look. With a variety of outfits that have a deep cut in the front or back and call for backless or strapless bras, women wear silicone bras. For special occasions or events, silicone bras make an excellent replacement for everyday bras. However, silicone bras should not be worn frequently and should be avoided altogether.
People’s concern for the ideal bra design is marked by increased courtesy to the bra’s comfort and fit performance. Intimate wear are evolving due to eco-friendly bras as well. The past few decades have seen changes in the fashion industry, which are reflected in American consumer trends for the bra market.
During the lockdown, many women stopped wearing bras, negatively impacting the US bra market. However, at present e-commerce and bra sales have grown, and there is a greater demand for some styles of comfortable bras.
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The United States silicone bra market is segmented based on type, price range, and distribution channel. Based on type, the market is segmented into backless and strapless/ multi-way. Among these, the backless silicone bra holds the leading share in the market during the forecast period. Because silicone backless bras are intended to provide lift and support without the use of straps, they go great with dresses and tops with strapless or backless sections. Silicone, which adheres to the skin and offers support, is used to make the bra’s cups and band. The cups might be molded or padded depending on the level of support needed.
The market is segmentedinto low, medium, and high on the basis of price range. Among these, the medium segment holds the leading share in the market during the and is expected to remain dominant during the forecast period because companies offer silicon bras at affordable prices.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, departmental stores, exclusive stores, online, and others (multi-branded stores, direct sales, etc.). Among these, the online segment is the fastest growing segment in the market during the forecast period because online stores offers attractive discounts on products andthe easy availability of silicone bras on online stores drives the growth of the silicone bra market in the United States.
On the basis of regional analysis, the market is segmented into South, West, Mid-West, and North-East. Among these, the South region holds the leading share in the market during due to the increasing number of working women, which fuels the demand for silicone bras in the United States.
Major companies operating in the United States silicone bra market are:
- Hanesbrand Inc.
- Jockey International Inc.
- L Brands Inc.
- PVH Corp.
- Triumph Global Sales AG
- Wacoal America, Inc.
- Chantelle Lingerie Inc.
- Victoria’s Secret Stores & Co.
- MAS Holdings Private Limited
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“The demand for various types of silicon bras has increased due to the number of working women. With increased purchasing power, younger women are becoming more sophisticated and can distinguish between different brand attributes. The fashion industry’s quick acceptance of silicon bras has increased distribution channels. Women of all backgrounds are interested in experimenting with the newest styles in the innerwear market. All these factors were driving the growth of the Silicone Bra market in the United States.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
United States Silicone Bra MarketBy Type (Backless Vs. Strapless/Multi-way), By Price Range (Low, Medium, High), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others (Multi-Branded Stores, Direct Sales, etc.)), By Region, By Top 10 Leading States/Cities, Competition Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of United States Silicone Bra market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Silicone Bra market in the United States.