India Retail Cosmetics Market likely to reach USD 20.64 Billion by 2029


India Retail Cosmetics Market

Increasing influence of social media and changing lifestyle and fashion trends are factors driving the India Retail Cosmetics Market in the forecast period 2025-2029.

According to TechSci Research report, “India Retail Cosmetics Market– By Region, Competition, Forecast & Opportunities, 2029F”, The India retail cosmetics market is a dynamic and rapidly evolving landscape that has witnessed significant growth and transformation over the years. Fueled by factors such as rising disposable income, changing consumer preferences, urbanization, and the influence of global beauty trends, the market has become a key sector within the larger consumer goods industry.

This market overview explores the key aspects, trends, challenges, and prospects of the India retail cosmetics market.

The India retail cosmetics market has experienced robust growth over the past decade. The country’s large population, increasing urbanization, and expanding middle class have been instrumental in driving the demand for cosmetics. According to various industry reports, the market is projected to continue growing at a healthy rate, driven by factors such as increasing beauty consciousness, growing disposable income, and the desire for self-presentation.

The cosmetics market in India encompasses a wide range of products, including body care haircare, face care, fragrances, and personal care items. Within these segments, there is a growing trend towards natural and organic products, as consumers seek healthier and environmentally friendly options. The body care segment has gained prominence as consumers focus on maintaining healthy skin and addressing specific concerns. Additionally, the face care segment remains popular, driven by the influence of social media, celebrity endorsements, and a desire for self-expression.

The Global beauty trends have a significant impact on the India retail cosmetics market. As the world becomes more interconnected through social media and digital platforms, Indian consumers are exposed to international beauty trends and practices. This has led to an increasing demand for products that align with these trends, such as K-beauty skincare routines, minimalist makeup looks, and sustainable beauty products. As a result, both domestic and international brands are adapting their offerings to cater to these evolving preferences.

The retail landscape for cosmetics in India has witnessed a substantial transformation, largely driven by the rise of e-commerce and digital platforms. Online sales channels have become a crucial avenue for cosmetic brands to reach a wider audience and offer convenience to consumers. The ability to browse and purchase products online, coupled with features like virtual try-on tools and customer reviews, has significantly influenced consumer behavior. While traditional brick-and-mortar stores remain important, brands are increasingly focusing on creating an omnichannel experience to cater to different consumer preferences.

The India retail cosmetics market is a vibrant and evolving sector that reflects the changing consumer landscape, technological advancements, and global beauty trends. With a diverse range of products catering to various segments and preferences, the market is on an upward trajectory driven by factors such as rising disposable income, changing consumer preferences, and the growing influence of digital platforms. As the industry continues to adapt to regulatory challenges, consumer demands, and technological shifts, it presents numerous opportunities for brands to innovate, engage consumers, and shape the future of beauty and cosmetics in India.

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The India Retail Cosmetics Market is segmented based on type, distribution channel and region. Based on type the market is segmented into body care, hair care, face care, others (fragrances etc.). The body care dominates the market on the account of changing consumer preference.

Based on distribution channel the market is segmented into Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Online, and Others (Pharmacy & Drug Stores etc.). the online segment will fuel the market on the account of expansion of online sales channel in India.

Based on region the market is segmented into north, west, south, and east.

Key market players in the India Retail Cosmetics Market include:

  • Hindustan Unilever Limited
  • L’oreal India Private Limited
  • Emami Limited
  • Johnson & Johnson Pvt. Ltd.
  • Oriflame India Private Limited
  • Himalaya Wellness Company
  • Nivea India Private Limited
  • Amway India Enterprises Private Limited
  • Procter & Gamble Home Products Private Limited
  • Lotus Herbals Private Limited

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“The growing demand for natural and organic skincare products is going to boost the India Retail Cosmetics Market in forecasted period. Market leaders are constantly launching new products to meet the changing consumer preference, which is expected to drive the India Skincare over the next few years. Additionally, the growing influence of social media platforms, expansion of ecommerce channel and increasing number of working women, will positively impact the India retail cosmetics market during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Retail Cosmetics Market, By Type (Body Care, Hair Care, Face Care, Others (Fragrances etc.)), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Online, and Others (Pharmacy & Drug Stores etc.), By Region, By Competition Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of retail cosmetics market in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India Retail Cosmetics Market.

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