The global toilet paper market has witnessed significant growth in recent years, primarily driven by the COVID-19 pandemic and the increased emphasis on hand hygiene.
According to the TechSci Research report, “Global Toilet Paper Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global toilet paper market has experienced significant growth over the years, driven by various factors such as population growth, changing consumer preferences, and increasing hygiene awareness. Toilet paper is a staple product in households, commercial establishments, and public spaces, making it an essential commodity worldwide.
Toilet paper, also known as bathroom tissue or toilet tissue, is a soft, disposable paper product used for personal hygiene purposes. It is primarily made from wood pulp or recycled paper fibers. The production process involves pulping, bleaching, and drying the fibers to create the soft and absorbent sheets that we are familiar with.
One of the primary drivers of the global toilet paper market is the growing population. As the world’s population continues to increase, the demand for toilet paper also rises. Additionally, urbanization and improving living standards contribute to the market’s growth, particularly in developing countries where access to sanitation facilities is expanding.
The rise in hygiene awareness, especially in light of the COVID-19 pandemic, has further fueled the demand for toilet paper. Proper sanitation practices, including regular handwashing and maintaining cleanliness in bathrooms, have become crucial aspects of preventing the spread of diseases. As a result, the demand for toilet paper as a hygiene product has surged globally.
Consumer preferences and product innovations have also played a significant role in shaping the toilet paper market. Consumers are now seeking products that offer quality, softness, and strength. Manufacturers have responded to these demands by introducing various options, such as different ply counts, embossed patterns, and scented varieties. Eco-friendly alternatives, including recycled or biodegradable toilet paper, have also gained traction among environmentally conscious consumers.
In terms of market segmentation, the toilet paper market can be categorized based on distribution channels, types, end-users, and regions.
The global toilet paper market continues to thrive due to various factors, including population growth, changing consumer preferences, hygiene awareness, and product innovations. The market offers a wide range of options to cater to different consumer needs, and distribution channels have expanded to include online platforms. With increasing urbanization and growing hygiene consciousness, the toilet paper market is poised for robust growth in the coming years.
The demand for toilet papers extends beyond any industry. They are extensively embraced across a range of sectors, including healthcare facilities, educational institutions, offices, retail stores, airports, public spaces, and manufacturing facilities. The necessity to uphold hand hygiene in these environments, combined with the convenience and accessibility provided by Toilet Papers, has driven their widespread adoption.
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The global toilet paper market is segmented based on type, end-user, distribution channel, and region.
Based on type, the market is segmented into one-ply, two-ply, and others. Among these, the one-ply segment holds a significant share of the market during the forecast period. The one-ply segment holds a significant market share due to its affordability and cost-effectiveness. However, premium toilet paper, characterized by superior softness and strength, appeals to consumers willing to pay a premium for enhanced comfort.
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, departmental stores, online, and others (direct sales, convenience stores, etc.). Among these, the online segment holds a significant share in the market during the forecast period. Online distribution channels have witnessed significant growth in recent years, offering consumers convenience and a wide range of product choices. Offline channels, such as supermarkets, hypermarkets, and convenience stores, also play a crucial role in making toilet paper accessible to consumers worldwide.
Based on region, the market is segmented into North America, Europe, South America, Middle East & Africa, Asia Pacific. Among these, North America holds prominent market positions due to high consumption rates and established hygiene practices. However, the Asia-Pacific region is expected to witness substantial growth in the coming years, driven by population growth, rising disposable incomes, and increasing urbanization.
Key market players operating in the global toilet paper market include:
- ABC Tissue
- Wepa Hygieneprodukte GmBH
- Procter & Gamble
- Absormex CMPC Tissue
- Kruger Products L.P.
- Kimberly Clark
- Essity Actiebolag (Publ)
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“The global toilet paper market has witnessed significant growth in recent years. Factors driving this growth include increasing hygiene awareness, population growth, urbanization, and changing consumer preferences. Online distribution channels have played a crucial role in fueling this market expansion. With the convenience and accessibility of online shopping, more consumers are opting to purchase toilet paper online. This trend has been further accelerated by the COVID-19 pandemic, as people turned to e-commerce for their essential needs. As the market continues to grow, manufacturers are focusing on innovation, sustainability, and meeting consumer demands for eco-friendly and premium-quality products. The global toilet paper market is expected to maintain steady growth in the coming years, driven by both residential and commercial sectors’ demand.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Global Toilet Paper Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (One-ply, Two-ply, and Others), By End User (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, and Others (Direct Sales, Convenience Stores, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of global toilet paper market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of global toilet paper globally.
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