Increasing consumer awareness regarding beauty and wellness, shifting consumer lifestyles, and a rising number of product launches are the factors that are fueling the demand for the beauty devices market in the United States.
According to TechSci Research report, “United States Beauty Devices Market”– By Region, Competition Forecast and Opportunities, 2017-2027”, In recent years, US beauty device market has expanded significantly. The primary driver of the global market growth for beauty devices is the growing concerns among young people about their aesthetics and appearances. The growth of the beauty devices market is being aided by rising disposable income and a global population that is becoming more aware of the availability of various skin treatments and devices. A positive factor in the market’s expansion has been the rising adoption of new technologies and higher living standards in the medical device sector which will further increases the beauty technology device market.
Beauty devices are widely used for the treatment of acne, pigmentation, blemishes, age spots, wrinkles, and freckles. The market for beauty products in the United States is driven by a number of factors, including the rising incidence of skin diseases, the number of accidents leaving scars, increasing geriatric population, and skin problems brought on by prolonged sun exposure. In the upcoming years, it is predicted that these factors will increase product demand.
The demand for beauty devices is significantly influenced by the increase in number of spas and salons in United States. The millennial generation spends a lot of money on beauty products because they want to look good all the time. Additionally, aggressive social media marketing by the major market players through videos and advertisements is further aiding the awareness of the range of treatments available for various skin problems. Social media has a significant impact on young people, and as internet use increases, consumers can learn more about different skin care treatments and accessories.
The United States beauty devices market is segmented into type, application, price range, distribution channel, and region. Based on type, the market is segmented into hair removal, hair care, skin care and others (lip plumper & eyelash curler & eyebrows trimmer etc.). Among these, the hair removal segment holds the leading share in the market during the forecast period. This is a result of widespread hair removal equipment use in the country. The most prevalent issue facing the young population, particularly among women, is hair removal. The segment’s growth has thus been aided in recent years by the increased use of hair removal devices.
Based on application, the market is segmented into individual and professional. Among these, individual segment holds the leading share in the market during the forecast period due to increasing work hours and changing lifestyle of the individuals.
Based on price range, the market is segmented into high, medium, and low. Among these, the high price range segment is the fastest growing segment because US customers are very conscious about their health and skin and they prefer the luxurious beauty devices which further fuels the luxury beauty device market.
Based on distribution channels, the market is segmented into exclusive stores, hypermarkets/supermarkets, multi-branded stores, online and others (local shops, direct sales, etc.). Among these, the online segment is the fastest growing segment in the market during the forecast period because online stores offer attractive product discounts. On online stores, consumers can also differentiate the products and prices from other products. The easy availability of beauty devices on online stores is driving the growth of US beauty devices market.
Based on region, the market is segmented into South, West, Mid-West, North-East. Among these, the Mid-West region holds the leading share in the market during the forecast period due to the high preferences for the beauty devices in the region, which fuels the demand for the beauty devices in United States.
Major operating companies operating in the United States Beauty Devices Market are:
- Panasonic Corporation of North America
- The Procter & Gamble Company
- Dyson Inc.
- Spectrum Brands Holdings, Inc.
- Conair LLC
- Beurer North America, L.P.
- L’Oreal Usa, Inc.
- Groupe SEB USA Inc
- Philips Electronics North America Corp.
- TRIA Beauty
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“Dermatologists, clinicians, and aestheticians are able to treat skin diseases, improve skin texture, and lessen a variety of signs of aging thanks to the introduction of new and cutting-edge beauty products propels the market growth. The purchasing power of consumers increases with an increase in household disposable income, which boosts the sale of cosmetics and personal care items. The U.S. market for hair removal devices is also being driven by excessive female body hair brought on by polycystic ovary syndrome (PCOS) and other hormonal problems. Due to their affordability, portability, and low technical skill requirements, beauty devices market will see the fastest growth in sales in the nation.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
United States Beauty Devices Market By Type (Hair Removal, Hair Care, Skin Care and Others (Lip Plumper & Eyelash curler & eyebrows trimmer etc.)), By Application (Individual Vs. Professional), By Price Range (High, Medium, Low), By Distribution Channel (Exclusive Stores, Hypermarkets/Supermarkets, Multi-Branded Stores, Online and Others (Local Shops, Direct Sales, etc.), By Region, By Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of United States beauty devices market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the beauty devices in United States.
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