Customized Premixes Market: A Research Study on Market Dynamics and Competitive Landscape in 2028


As per the TechSci Research report titled “Global Customized Premixes Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028″, the Global Customized Premixes Market reached a valuation of USD 1.84 Billion in 2022 and is predicted to achieve growth at a Compound Annual Growth Rate (CAGR) of 4.06% within the forecast period spanning from 2024 to 2028. The United States exhibits a pronounced focus on health among consumers, which is propelling the demand for functional beverages enhanced with an array of nutrients, including vitamins, minerals, amino acids, and nucleotides. Notably, energy and sports drinks emerge as the prevailing favorites within this beverage category.

The escalating prevalence of chronic illnesses and the concurrent surge in healthcare expenses have triggered an upswing in the consumption of dietary supplements. This surge, in turn, is driving an increased requisition for premixes, particularly those consisting of vitamins and minerals, due to their discernible health advantages. These indispensable nutrients play a pivotal role in preserving a robust immune system, maintaining hormonal equilibrium, promoting tissue growth, fostering bone health, and regulating metabolism.

Moreover, the demand for tailor-made nutrient blends has risen owing to the variability of nutritional deficiencies among individuals. Consumers have also grown accustomed to personalized and on-demand services. This inclination towards on-demand personalization is projected to significantly augment industry growth within the forecast period.

Browse over 26 market data Figures spread through 91 Pages and an in-depth TOC on “Global Customized Premixes Market” –

However, crafting products that cater to specific requirements and meticulous fortification, all while upholding taste and texture, mandates substantial investments in research and development (R&D). This, in turn, imparts increased costs to products, thereby impeding the growth of the industry. Furthermore, challenges such as inaccurately labeled food products and issues pertaining to alterations in color, texture, and flavor could potentially affect product demand and pose challenges for market participants.

Nutraceutical-based premixes are expected to maintain a steady growth trajectory in the years ahead, driven by the escalating demand for food supplements, specialized nutrition products, functional beverages, and energy drinks worldwide. Factors such as a rising disposable income, evolving lifestyles, and an inclination towards healthier dietary choices are anticipated to propel the consumption of nutraceuticals, consequently fostering the growth of this segment.

The contemporary fast-paced lifestyle, which encourages on-the-go eating habits, has contributed to an increased incidence of chronic ailments like heart diseases, cancer, and diabetes among various population groups. Consequently, there is an amplified demand for customized premixes within the food and beverages industry, aimed at meeting the escalating consumption of nutrient-rich and fortified food products.

The uptake of dietary supplements has undergone substantial expansion due to shifting lifestyles, an aging population, and heightened health consciousness among consumers. Additionally, the proliferation of weight management programs is expected to fuel the demand for dietary supplements, thereby boosting the requisition for customized premixes in the foreseeable future.

The heightened application of vitamins, minerals, and amino acids in the production of nutrition products across various sectors, including infant nutrition, clinical nutrition, and sports nutrition, is projected to drive the growth of this segment. Furthermore, mounting concerns regarding the well-being of infants and mothers are poised to amplify the demand for clinical nutrition products, thereby contributing to the expansion of this segment.

The Global Customized Premixes Market is segmented based on type, application, source, regional distribution, and company. Considering the nutrient category, the vitamins segment is expected to lead the Global Customized Premixes market in the upcoming year. The widespread utilization of vitamin premixes across diverse industries, including beverages, dairy products, cereals, dietary supplements, sports nutrition, and infant nutrition, is forecasted to propel the growth of this segment in the forthcoming years.

Concurrently, the minerals-based nutrient segment is anticipated to witness substantial growth during the forecast period, primarily attributed to its augmented integration in the production of dairy and cereal products such as milk, yogurt, cream cheese, and oatmeal. Minerals offer an array of health advantages, including fortifying bone health, facilitating nerve transmission, regulating muscle contraction, managing blood pressure, and supporting the immune system.

In terms of form, the powder form segment is set to exhibit growth during the forecast period. Powdered premixes are preferred over their liquid counterparts due to their cost-effectiveness, convenient packaging, stability, and adaptability. These attributes make them particularly favorable for end-use industries such as food and beverage and dietary supplements. Spray drying and freeze-drying are the commonly employed production processes for powder premixes, with spray drying being favored for its shorter cycle time, scalability, and cost-effectiveness compared to freeze-drying.

Conversely, liquid premixes offer dosing flexibility and rapid absorption. The high water content in liquid form allows easy blending in various formulations, rendering it a popular choice in the food and beverage industry for products like yogurt, smoothies, and energy drinks. Nonetheless, bulk packaging of liquid premixes can prove inconvenient and necessitates more storage space. Furthermore, liquid premixes are often pricier, have a shorter shelf life, and typically require refrigeration. These factors contribute to the preference for powder premixes over their liquid counterparts.

Major companies operating in Global Customized Premixes Market are:

  • Archer Daniels Midland Company (ADM Animal Nutrition, Inc.)
  • Koninklijke DSM N.V.
  • Glanbia PLC
  • Corbion N.V.
  • Piramal Enterprises Limited
  • Prinova Group LLC
  • Vitablend Nederland B.V.
  • SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
  • Wright Enrichment, Inc.
  • Farbest Brands

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“The market growth is primarily driven by the growing preference for ready-to-eat foods (RTEs) fortified with active nutrients and compounds, which has led to increased adoption of customized premixes worldwide. Furthermore, the busy lifestyles and the rising trend of on-the-go consumption have contributed to this growth. Tailor-made premixes are also being increasingly used for livestock feed production. In order to fortify salad dressings, infant formulas, cereals, and dietary supplements, major players in the industry are introducing innovative liquid premixes. These products, available in various colors, tastes, and scents, cater to consumers’ essential nutrient needs. Additionally, increased investment in advertising and promotional activities by these players has significantly contributed to the growth of the Customized Premixes Market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Global Customized Premixes Market By Type (Carbohydrase, Lipase, Protease, Others), By Application (Bakery Products, Beverages, Dairy Products, Others), By Source (Microorganisms, Animals, Plants), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Customized Premixes Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Customized Premixes Market.

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