The increasing aging population, growing number of millennial consumers, and rising awareness regarding the use of harmful chemicals are driving the United States organic personal care market towards steady growth.
According to TechSci Research report, “United States Organic Personal Care Market By Product Type (Skin Care (Face Care & Body Care) Hair Care (Shampoo & Conditioner, Oil, Others (Hair Colorant, Hair Spa Crème, etc.), Oral Care (Toothpaste and Mouthwash) and Others (Manicure Crème, Pedicure Crème, Spa, etc.), By Distribution Channel (Specialty Stores, Hypermarket/Supermarket, Drug Store, E-Commerce, & Others (Departmental Stores, Beauty Parlors/Salons etc.), By Region, By Top 10 States, Competition Forecast & Opportunities, 2027”, the United States organic personal care market is projected to grow at a CAGR of 7.10% by 2027F. The organic personal care industry in the United States is undergoing a revolution with rapidly changing consumer perception towards organic products. This rising consumer interest has raised public awareness of the toxic chemicals included in regular personal care products, creating opportunities for the organic personal care products market.
A significant change towards healthy living and a greener environment has resulted in increased demand for organic personal care products. Nowadays, younger customers are rejecting products that include harmful chemicals with adverse side effects, preferring beauty products with more natural ingredients. The development of organic personal care products has played a significant role in reducing pollution and dependence on petroleum-based products.
The growth in the market can be attributed to the increasing female working population, increasing trend of wellness lifestyle, a growing number of millennials, increasing consumer spending on premium products, and enhanced distribution channels. The widening distribution network of organic personal care products has eased their availability in supermarkets, and drug stores.
The presence of various online platforms has also boosted the demand for organic personal care products. With the emergence of social media, marketers can easily target and advertise such products to a defined set of customers. However, the outbreak of COVID-19 has resulted in changing consumer preferences for clean-labeled and functional skincare products, which in turn, is expected to accelerate the growth of the market during the forecast period.
Browse 17 market data Figures spread through 70 pages and an in-depth TOC on “United States Organic Personal Care Market”
The United States organic personal care market consists of the following segments, product type, distribution channel, region, top 10 leading states and company. In terms of product type, the United States organic personal care market is segmented into skin care, hair care, oral care & others. Among these, the skin care is further segmented into face care and body care.
Among them, body care is the fastest growing segment due to consumers’ rising fondness for healthy and soft skin. Likewise, hair care is further segmented into shampoo & conditioner, oil, and others. Among them, shampoo & conditioner is the fastest growing due to presence of natural ingredients in conditioners as they strengthen hair instead of making it dry and freezy. Similarly, oral care is further segmented into toothbrush and mouthwash. Among them, mouthwash is the fastest growing due to growing cavity issue among consumers in the United States.
Based on distribution channels, the United States organic personal care market is segmented into specialty stores, hypermarket/supermarket, drug stores, E-Commerce, and others. Among these, E- Commerce is the fastest growing in the United States organic personal care market due to strong internet penetration, easily accessibility of organic personal care products online and presence of own online retails of various brands.
Key players in the United States organic personal care market include L’Oréal USA, Inc., The Hain Celestial Group, Inc., Aubrey Organics, Inc., Eminence Organic Skin Care, L’Occitane, Inc., Shea Terra Organics, LLC, Orgaid Inc., Botanical Organic Products, LLC, Radico USA, Inc., OneKind.25 LLC, FarmHouse Fresh, etc.
To remain competitive in the Unites States organic personal care market, companies are continuously launching new products, including products with new green ingredients, changing marketing strategies to capture most of the consumer base across the country. In September 2019, Eminence Organic Skin Care launched a new Pure Forest Collection, which has ingredients sourced from forests, believed to bring their healing properties directly to the skin.
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In terms of region, the United States organic personal care market is segmented into South, West, Midwest, and Northeast. Among these, the Northeast region of the United States is growing at the fastest rate in the United States organic personal care market due to the growing population and increasing disposable income. “Shifting consumer preference will require brands to fundamentally rethink while entering into the market and to change their marketing strategy. Thus, companies have to constantly show their efforts towards manufacturing products that are derived from organic raw material and get certified from regulatory bodies.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Organic Personal Care Market By Product Type (Skin Care (Face Care & Body Care) Hair Care (Shampoo & Conditioner, Oil, Others (Hair Colorant, Hair Spa Crème, etc.), Oral Care (Toothpaste and Mouthwash) and Others (Manicure Crème, Pedicure Crème, Spa, etc.), By Distribution Channel (Specialty Stores, Hypermarket/Supermarket, Drug Store, E-Commerce, & Others (Departmental Stores, Beauty Parlors/Salons etc.), By Region, By Top 10 States, Competition Forecast & Opportunities, 2027” has evaluated the future growth potential of organic personal care market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States organic personal care market.
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