The increasing preference for convenient products, rising demand from the residential sector, and rising awareness among consumers about electric blanket are factors driving the global electric blanket market.
According to TechSci Research report, “Electric Blanket Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The electric blanket market is witnessing high demand owing to the rising demand from commercial sectors such as hospitals, and hotels which prefer electric blankets, to provide consumers with a wholesome experience. Moreover, the long winter countries are also contributing to the increased demand for electric blankets, driving the global electric blanket market.
The demand for blankets, including electric blankets, is anticipated to increase due to rapid urbanization and expanding hotel sector. The emphasis on offering dependable and comfortable customer service by hotels and homestays has increased blanket usage.
Due to its assistance for people with pain-related conditions like sinus, fibromyalgia, arthritis, and muscle difficulties that are brought on by low temperatures, the demand for electrical blankets has surged. Since they offer heating benefits to consumers, their adoption rises throughout the winter and among the elderly, as they are more vulnerable to weather changes, excessive heat, or cold, which leads to many health issues. Additionally, its use is growing in both the domestic and commercial sectors, including the military and defense, travel and hospitality, and charitable organizations. Countries in polar or temperate climates, which experience lengthy and severe winters, make extensive use of electric blankets.
During the projected period, the leading key players are concentrating on adding cutting-edge features to electric blankets, creating a lucrative opportunity for the market. Manufacturers creating thick, well-insulated sheets with fleece covers that provide a lot of natural warmth and insulation. Features like dual heating zones, quick heating, simplicity of use, and timer give the market to grow. Additionally, the market for innovative blankets is expanding.
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The global electric blanket market is segmented based on type, size, end-use, and distribution channel. Based on type, the market is divided into over-blanket and under-blanket. Based on size, the market is segmented into single size, double size, and king size. Further, the market is fragmented into residential, hospital, and hotels based on end-use. Based on distribution channel, the market is fragmented into specialty stores, supermarkets/hypermarkets, online, and others including other retail stores, distributors/dealers.
Due to the weather’s increased demand for a variety of flexible heating products such as electric blankets, Europe holds a dominant position in the global electric blanket market. Additionally, consumers are eager to spend whatever is necessary to stay soft and comfortable throughout the long winters, which will fuel market expansion in this area throughout the projection period.
Due to the increased use and widespread availability of electric blankets, Asia-Pacific is expected to see the quickest growth during the projection period. Rising product affordability as well as their increased availability in a variety of retailers and online markets are also expected to drive market expansion in the forecasted years.
By end-user, residential segment accounted for the largest share of the global electric blanket market. Rising consumer disposable income and an increase in home ownership in many developing countries have also contributed to the market’s expansion. It is predicted that the use of electric blankets would expand over the upcoming years as a result of rising living standards, notably in China, and the introduction of basic consumer technology products. Affordability, comfort, and other benefits have also fueled demand across a variety of consumer age groups, notably among those who experience from illnesses such as fibromyalgia, arthritis, muscle pains, nasal problems, and painful menstruation.
Key market players in the global electric blanket market include:
- American Blanket Company
- Pendleton Woolen Mills, Inc.
- Morphy Richards Ltd.
- Biddeford Blankets LLC
- Shavel Associates Inc.
- Sunbeam Products Inc.
- Silentnight Group Limited
- Shanghai Easun Group
- Beurer GmbH
- MAXSA Innovations LLC
To grab a large consumer base and differentiate themselves from other brands, many companies have started offering new innovative products with enhanced features to attract consumers. For instance, GoSun Inc. launched battery powered heated electric blanket which can be easily used while traveling.
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“The global electric blanket market is being driven by customers’ growing preference for essential items, which is affected by rising per capita income and disposable income, as well as the growing popularity electric blankets in long-winter regions. Additionally, due to improved features like portable blankets that can be powered by batteries, frequent travelers and the growing demand from commercial sectors like hospitals, hotels are both contributing to the global electric blanket market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Electric Blanket Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (Over Blanket, Under Blanket), By Size (Single Size, Double Size, King Size), By End Use (Residential, Hospitals, Hotels), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers), By Region, Competition” has evaluated the future growth potential of electric blanket market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in electric blanket market, globally.