Chicago Digital Marketing Expert Covers The Latest In Marketing Trends
Digital marketing is always changing and evolving. As a business, it can be hard to keep up with the latest trends and strategies. That’s why it’s important to have a digital marketing expert on your side. In this blog post, we will cover the latest in digital marketing trends. From SEO to social media to email marketing, we’ll help you stay up-to-date on all the latest and greatest in the world of online marketing.
What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with current and prospective customers.
Some of the most popular digital marketing channels include:
Search Engine Optimization (SEO) – The process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving visibility for certain keywords.
Content Marketing – A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Social Media Marketing – The process of using social media platforms (Facebook, Twitter, LinkedIn, etc.) to build relationships and interact with potential and current customers.
Websites and Content Strategy
As a business owner, it’s important to keep up with the latest marketing trends. But with so many different options and strategies out there, it can be hard to know where to start.
That’s why we’ve asked Chicago digital marketing expert, Sarah Gershman, to share her insights on the latest trends in website design and content strategy.
Here’s what Sarah had to say:
“One of the biggest changes we’re seeing in website design is the move away from traditional ‘brochure-style’ sites. In the past, businesses would create websites that were essentially online versions of their printed marketing materials.
But today, customers are more likely to research a company online before they ever make contact. So instead of just providing information about your products or services, your website needs to be designed to engage and convert visitors into leads and customers.
“Gone are the days when you could stuff your website with keyword-rich articles and expect to rank high in Google searches. These days, Google is much more
Social Media and Digital Advertising
As a business owner, you know that social media and digital advertising are two of the most important aspects of marketing in today’s world. But what are the latest trends in these ever-changing industries? Here’s what you need to know, from our Chicago digital marketing experts.
First, let’s talk social media. If you’re not on social media, you need to be. It’s one of the quickest and easiest ways to reach your target audience. Not only that, but social media is a great way to build relationships with your customers and create a community around your brand.
Now let’s move onto digital advertising. One of the biggest changes we’re seeing is the move away from desktop ads and towards mobile ads. With so many people using their smartphones for everything from checking email to buying
As the world of digital marketing evolves, so do the strategies and tactics that businesses need to stay ahead of the competition. Search Engine Optimization (SEO) is one of the most important aspects of any digital marketing plan.
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The better your SEO, the higher your site will rank on Google search results pages (SERPs).
As a digital marketing expert in Chicago, I stay up-to-date on the latest marketing trends so that I can help my clients stay ahead of the curve. Here are some of the latest trends in content marketing:
1. Live video
2. Video content
4. Interactive content
5. Personalized content
Social Media Marketing
As a Chicago digital marketing expert, I am always on the lookout for the latest trends in marketing. This year, one of the biggest trends is social media marketing.
As more and more businesses are realising the power of social media, they are turning to social media platforms like Facebook, Twitter and LinkedIn to help them reach their target audience. And it’s working!
Social media marketing allows businesses to connect with their customers and create a relationship of trust. Customers are more likely to purchase from a business that they feel connected to and that they can trust.
Email marketing is a digital marketing strategy that uses email to promote products or services. Email marketing can be used to build relationships with customers, promote sales, or generate leads.
There are a number of ways to use email marketing effectively. One way is to segment your email list by interest, so that you can send targeted emails to different groups of people. Another way is to use email automation, which can save you time by sending out pre-written emails based on triggers such as customer behavior or time of year.
Email marketing can be an effective way to reach your target audience and achieve your marketing goals. However, it’s important to make sure that your emails are well-written and relevant to your audience. Otherwise, you run the risk of being marked as spam.
Digital Marketing Tools
Digital marketing tools are constantly evolving and it can be hard to keep up with the latest trends. That’s why we’ve asked Chicago digital marketing expert, Matt Diggity, to cover the latest in marketing trends.
Matt is the founder and CEO of Diggity Marketing, a full-service SEO agency that has helped hundreds of businesses grow their online visibility. He’s also a popular speaker and instructor, having taught at conferences like MozCon, Pubcon, and SMX West.
Here’s what Matt had to say about the latest in digital marketing tools:
“There are a lot of exciting new digital marketing tools out there that can help businesses grow their online presence. Here are some of the most popular ones:
1. Google Analytics
3. Hootsuite Insights